American Corporate Identity 2008 [Hardcover]

David E. Carter (Author), Suzanna MW Stephens (Author)

Book Description

Publication Date: December 18, 2007

Containing more than 950 all–new examples of outstanding creativity, this invaluable perennial organizes this year's groundbreaking designs into seven categories: logos, complete identity programs, corporate identity manuals, letterhead designs, package designs, signage and environmental graphics, and corporate brochures.

Several hundred creative design firms have work included in AMERICAN CORPORATE IDENTITY 2008, ranging from the well known to the up–and–coming. Many trendsetting styles have first appeared in this series since its inception, making this book a must–have reference for every corporate identity designer's bookshelf.

Editorial Reviews

From the Author

For the 23rd year in a row, designers across the United States continue to surprise us with their increasingly innovative design solutions.

Judging by the quality of the submissions in our Student Work category (only two-years old) this creativity won't wane for a long, long time.

--Suzanna MW Stephens

About the Author

A noted authority on the subjects of graphic design, logo design, and corporate branding, David E. Carter has produced over 100 best-selling books in those fields, including The Big Book of Logos, The Big Book of New Design Ideas, and The Big Book of Business Cards. He is currently working on several new corporate identity books.

Product Details

• Hardcover: 320 pages
• Publisher: Harper Design (December 18, 2007)
• Language: English
• ISBN-10: 0061255734
• ISBN-13: 978-0061255731
• Product Dimensions: 11.4 x 8.8 x 1.1 inches
• Shipping Weight: 3.4 pounds (View shipping rates and policies)
• Average Customer Review: 4.0 out of 5 stars  See all reviews (4 customer reviews)
• Amazon Best Sellers Rank: #2,146,258 in Books (See Top 100 in Books)

More About the Author

David E. Carter is the top selling producer of "creative compilation" books in the history of graphic design. He has more than 110 books in print on the topics of logos, graphic design and advertising. David produced the very first logo book as a self-described "kid in my twenties" and that launched a large increase in interest in "creative compilation" books.

He books were published by HarperCollins from 1996 through 2008, when he saw major changes taking place in the publishing industry. As he re-charged his battery, he saw the potential of eBooks, and began his plan for "what's next."

In 2010, David announced that he would once again be a books pioneer - moving to the eBooks world exclusively. He founded Bright Books, which has 16 eBooks scheduled for release in 2012. (See www.brightbooks.com)

In addition to his work in books, David is a multiple Clio Award winner for his advertising campaigns. His work in television production has won seven Emmy Awards.

His recent documentary - one that he calls "my love poem to baseball" - was screened at the Baseball Film Festival at the National Baseball Hall of Fame at Cooperstown, New York in 2010.

Customer Reviews

Most Helpful Customer Reviews

3 of 4 people found the following review helpful:

4.0 out of 5 stars Lots O'Good Stuff, June 16, 2000

By 

John VanCleaf (North Brunswick, NJ USA) - See all my reviews

This review is from: American Corporate Identity (America Corporate Identity ; No 11) (Hardcover)

A must have for the graphic designer. Good color and tons of nice samples. I work in a design studio and find this is one of the first publications the staff looks at for inspiration when starting a new project. I wanted my own copy but found out it's ....should I say more.

2.0 out of 5 stars Bad, April 7, 2011

By 

Tal - See all my reviews

Amazon Verified Purchase

This review is from: American Corporate Identity 2008 (Hardcover)

This is one of most useless books I've ever encountered. Unlike many annuals and design books which contain some projects which do not meet the highest possible conceptual and design levels, this book contains some of the loudest horrible pieces of design jokes. Some of the projects are so poorly designed that you would stay in shock for a few long seconds while starring at them, not remembering that you can rescue your eyes by flipping the page. Every few months I reopen the book to see if my opinion about it has changed - I ask myself: "how can there be such a terrible compilation of so much bad work? Surely it's not as bad as I remember it..." And every time I attempt to review it again I quickly give up and the experience just seems to be even more traumatizing than the last. Get something else.

5.0 out of 5 stars Corporate branding applied onto different medium, November 10, 2008

By 

Parka (Singapore) - See all my reviews
(TOP 50 REVIEWER)   

This review is from: American Corporate Identity 2008 (Hardcover)

Length:: 0:39 Mins

This book is a collection of design material aimed at marketing the corporate identity.

Typical of most David E. Carter's book, this one has great variety and quality selection packed into over 300 pages. There's even a small section at the back featuring student work.

In this book are many great ideas on how the brand can be used in different promotional items.

Graphic designers and marketers should find this book useful.

Here's the list of contents:

* Complete Corporate Identity Programs
* Package Design
* Bags, Tags, Labels, & Boxes
* Stationary Design
* Promotional Design
* Corporate Identity Manuals
* Signage & Environmental Graphics
* Websites
* Menus & Cups
* Apparel
* Corporate Image Brochures
* Calendars
* Trademarks/Logos
* Student Work

(More pictures are available on my blog. Just visit my Amazon profile for the link.)