American Corporate Identity 2000 [Hardcover]

David E. Carter (Author)

Book Description

Series: American Corporate Identity 2000 | Publication Date: October 1, 1999

This fifteenth edition of an eagerly awaited competition annual presents the most outstanding corporate design work produced in the United States over the past year. Encompassing seven categories-logos, letterheads, package design, corporate identity manuals, complete identity programs, signage/ environmental graphics, and corporate brochures-work is shown for global corporate giants as well as many small, local businesses.

David E. Carter is the pioneer of trademark and logo books. Since his first volume of The Book of American Trademarks appeared in 1972, he has edited more than seventy books distributed worldwide. He is headquartered in Ashland, Kentucky.

Product Details

• Hardcover: 320 pages
• Publisher: Hearst Book Intl (October 1, 1999)
• Language: English
• ISBN-10: 0688172342
• ISBN-13: 978-0688172343
• Product Dimensions: 11.1 x 8.6 x 1 inches
• Shipping Weight: 3.2 pounds
• Average Customer Review: 5.0 out of 5 stars  See all reviews (1 customer review)
• Amazon Best Sellers Rank: #4,422,051 in Books (See Top 100 in Books)

Customer Reviews

Most Helpful Customer Reviews

5 of 5 people found the following review helpful:

5.0 out of 5 stars Wonderful, diverse book, April 12, 2000

By 

"ts8888" (Los Angeles, CA) - See all my reviews

This review is from: American Corporate Identity 2000 (Hardcover)

This book is a great resource for ideas on corporate identity design. It covers such diverse categories as identity programs, package design, letterheads, manuals, signage/environmental graphics, brochures, and logos. I like this book because it covers such a wide range of applications for graphic design. Each section (for instance, package design) has lots of examples of work. It's obvious that this book is intended as a source of inspiration for visual and conceptual ideas. There is not one word of explanatory text in the entire book. It doesn't tell you anything about the process each designer went through, nor does it talk about the history of design. It's simply a collection of the best corporate identity design work of about 400 U.S. design firms. The book has a very simple, clean layout and nice photos. My favorite sections are the package designs(many diverse types of products are shown) and the logos(tons of examples). I highly recommend this book, even though it has no text.