The seventeenth edition of a highly respected resource, this volume displays the most exemplary corporate designs produced in the US over the past year, including logos, corporate identity programs, manuals, brochures, letterheads, packages, signage, and environmental graphics.
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Book Description
Editorial Reviews
About the Author
David E. Carter has produced more than 75 books on logo design and corporate identity. Since his first work, The Book of American Trade Marks, was published in 1972, he has been the leading source for information in this field.
He has conducted corporate identity seminars for Advertising Agein locations as diverse as New York, Chicago, Los Angeles, helsinki, São Paulo, and Singapore.
He is also active as identity consultant for companies, and has affiliate offices in Bangkok and Jakarta from which he serves clients in Asia.
Along the way, he formed an ad agency which quickly gained AAAA membership and a Clio Award. Next, he formed his own television production company which did work that appeared on PBS and The Tonight Show Starring Johnny Carson.He won seven Emmy awards as a writer/producer.
At the age of 50, Carter went back to the classroom, earning an MBA from Syracuse University. Three years later, he graduated from OPM (Owner/President Management) program at the Harvard Business School.
He and his wife live in Kentucky and Florida.
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Most Helpful Customer Reviews
5 of 7 people found the following review helpful:
5.0 out of 5 stars
Absolutely Wonderful!,
By "binson" (Michigan) - See all my reviews
This review is from: American Corporate Identity 2001 (Hardcover)
This book is an absolutely wonderful resource containing many kinds of print media work by various artists.From company logos to letterheads, to packaging designs, this book is a true treasure of eye candy and worth every dollar!
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