Customer Reviews

American Corporate Identity 2000

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This book is a great resource for ideas on corporate identity design. It covers such diverse categories as identity programs, package design, letterheads, manuals, signage/environmental graphics, brochures, and logos. I like this book because it covers such a wide range of applications for graphic design. Each section (for instance, package design) has lots of examples of work. It's obvious that this book is intended as a source of inspiration for visual and conceptual ideas. There is not one word of explanatory text in the entire book. It doesn't tell you anything about the process each designer went through, nor does it talk about the history of design. It's simply a collection of the best corporate identity design work of about 400 U.S. design firms. The book has a very simple, clean layout and nice photos. My favorite sections are the package designs(many diverse types of products are shown) and the logos(tons of examples). I highly recommend this book, even though it has no text.