American Crew Forming Cream

by AMERICAN CREW

Product Features

• Water based, shampoos out easily without residue
• Lanolin wax provides movable hold
• Sucrose conditions and moisturizes hair
• Encourages firmness, body and fullness to hair
• Glycerin softens and swells hair shaft making hair appear thicker

Product Description

Size: 1.75 oz.

Forming Cream provides strong hold, pliability and natural shine. Lanolin wax boosts hold and Sucrose conditions and won't dry hair.

Product Details

• Product Dimensions: 2.4 x 2.4 x 1.4 inches
• Shipping Weight: 2.4 ounces (View shipping rates and policies)
• Shipping: Currently, item can be shipped only within the U.S.
• ASIN: B000FZXGCE
• UPC: 738678184394
• Average Customer Review: 4.3 out of 5 stars  See all reviews (26 customer reviews)
• Amazon Best Sellers Rank: #6,101 in Beauty (See Top 100 in Beauty)

Customer Reviews

Most Helpful Customer Reviews

36 of 36 people found the following review helpful:

4.0 out of 5 stars Holds well, no grease!, April 26, 2010

By 

Jack (California, USA) - See all my reviews

Amazon Verified Purchase

So I decided to relive my childhood days and comb my hair like a man. Parted, and to the side. Now there are some old school products that the classic man used to style his hair but I didn't want something so cheap and greasy.

I read that the stylist for the show Mad Men uses American Crew so I opted for that to combine the best of both worlds. It took me a few tries to use the right amount and I can say that this Forming Cream works very well. It'll hold your hair in place, take some gusty wind, and still remain soft and shiny. No hard hat and white crap from cheap gel.

Here is a small guide the Crew products to better accurately gauge what product is right for you.

AC pomade is medium hold, high shine
AC fiber is high hold, low shine
AC grooming cream is high hold, high shine
AC forming cream is medium hold, medium shine

9 of 9 people found the following review helpful:

5.0 out of 5 stars Subtle yet effective molding for light "fluffy" styles, October 6, 2004

By 

Alex J. Avriette "Alex Avriette" (Arlington, Virginia USA) - See all my reviews
(REAL NAME)   

Before buying this product, I had been using Tigi BedHead gel and/or the Biolage hair creme for light sculpting. I have short, fine, dense hair. Because it is short, it generally takes something as heavy as gel to sculpt it for an all-day hold, but then it looks plastic and contrived.

The Biolage is great in that it is a light hold that doesn't have a hard sheen to it. However, it does feel a little "grimy." So I tried the Crew product because I like some of their other products.

The forming cream is very tacky (like wood glue), but distributes evenly if you work it carefully into your hair with two fingers. The neat part is that it doesn't clump your hair together, and it doesn't shine. So what you get his a hold that looks like hairspray, only softer. The hold is long lasting enough that you can apply it in the morning and not worry about it through an entire workday, or even a night of clubbing. Your hair looks brushed, not "sculpted." You still maintain the freedom of hair that doesn't have gel or hairspray in it, but the hair stays where you put it. Use a brush to sculpt.

It smells pleasant, doesn't hurt my hair, and doesn't look like I've spent an hour styling my hair. It also takes so little to use, I can imagine this small jar will last me at least a year.

Highly recommended.

5 of 5 people found the following review helpful:

5.0 out of 5 stars good cream, January 9, 2007

By 

F. Schorer "FastFreddie" (Africa) - See all my reviews
(REAL NAME)   

Finaly a cream that keeps it manily. This is exactly what I was looking for. Strong hold with matted look. Looks more natural without all the greasy look.

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