From the Inside Flap
David Consuegra interposes his opinion of good type design where it is appropriate. The experience Consuegra brings to this book is evident, and confirms accuracy in the text. He has chosen to highlight the development of type and the relationships between typefaces, including limited descriptions of specific usage. The biographies themselves are set in one of the typographer's typefaces and many logotype and design uses are exemplified.
A brief history of the letterform is given in the introduction to help the reader understand the development of type. I would still recommend reading Phillip Meggs' A History in Graphic Design, referenced in Consuegra's book, for further historical background. Though, Consuegra's extensive timeline is both enlightening and necessary. I would also recommend that a colorful, more visual approach to the timeline be designed to best communicate it's content.
Alphabetizing the typographers is a fantastic solution, supported by an alphabetical glossary of typefaces. The index and early page references are mismatched on occasion. However, the book is so clearly laid out, that an intelligent reader could locate their reference point. This is in part due to the extensive nature of the material, which though broad, still excludes a few typographers. However, I can recall no such comprehensive book centered on typographers that is an easy to access tool for designers needing to sharpen their typographical skills.
This book includes an extensive bibliography, citing any reference a designer will need. I also appreciate that Consuegra respects the intelligence of his audience, satisfying any insatiable curiosity. He provides a well researched history of type design in America.
--- Jennifer Idol
Newsletter Chair, Austin Chapter
AIGA, American Institute of Graphic Arts