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American Entrepreneur: The Fascinating Stories of the People Who Defined Business in the United States Hardcover – September 23, 2009
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"…provides readers with fresh insight into the past and a hopeful vision of the future." --ForeWord Magazine
“A history of America told through the lens of our most innovative businessmen, AMERICAN ENTREPRENEUR, is an informative collection of biographies.” -- San Francisco Book Review
“A great book to read.” -- “The Entrepreneur” column by syndicated columnist Marc Kramer
“…offers a crash course in the history of U.S. business…you'll leave with a much better understanding of the 400 years of America's capitalist experiment.”
Ever since the first colonists landed in “The New World,” Americans have forged ahead in their quest to make good on the promises of capitalism and independence. This book vividly illustrates the history of business in the United States from the point of view of the enterprising men and women who made it happen.
Weaving together vivid narrative with economic analysis, American Entrepreneur recounts fascinating successes and failures, including: how Eli Whitney changed the shape of the American business landscape...the impact of the Civil War on the economy and the subsequent dominance of Andrew Carnegie and J. P. Morgan...the rise of the consumer marketplace led by Asa Candler, W. K. Kellogg, Henry Ford, and J.C. Penny...and Warren Buffett’s, Michael Milken’s, and even Martha Stewart’s experience in the “New Economy” of the 1990s and into today.
It is an adventure to start a business, and the greatest risk takers in that adventure are entrepreneurs. This is the epic story of America’s entrepreneurs and the economy they created.
Top Customer Reviews
I felt it lacked a certain soul that would be necessary for me to feel inspired by it and imbibe enough experiences to utilize it in my style and ethic of working.
Obviously, this is a VERY PERSONAL REVIEW on my part and you may disregard it if you are not expecting what I did when I was buying this book.
It is a VERY GOOD history lesson. And it is VERY WELL WRITTEN.
(faculty didn't because it lacked the teaching aides that come packaged with most texts, which interestingly did not bother the adjuncts). EA has gone out of print. "American Entrepreneur" was reported to be the next edition, with increased coverage of the late 20th century and up to date through the housing & banking crises of '08-'09.
With the new publisher comes a revised format. Gone are the sidebar stories of unique individuals in US business history, along with all of the illustrations and graphics. The people stories are now woven throughout the main text, so they are not lost. Several students have read both EA and AE and they report that the older book was an easier read. I find little difference, and AE is definitely a higher quality book.
I highly recommend "American Entrepreneur" for anyone who has come through an American public school system. It relates the story of business and government in America in a unique and useful way. It is unabashedly capitalist in outlook and tenor, making a wonderful counterpoint to the teachings of most public institutions. Is it biased? Of course it is, just differently than other biased viewpoints. Before any American is allowed to vote, they should read AE's side of our history.
I hope that in 2015 or so there is a 3rd issue of the story, looking at the culmination of the current economic recovery. It can review the new interactions of business, government and entrepreneurs and hopefully show that capitalism remains alive and well in the American spirit, perhaps convincing future American leaders to cultivate that spirit, not constrain it.
As I began doing the research finding multiple books to read I was hoping to find one that would give me an overview of our American historical past as I wanted to include some of it in my own book, a sort of short history. In the process of doing research for my own book, "How to Start a Business: Mac Version" regarding the history of entrepreneurship I came across this book, "American Entrepreneur."
By far this is the best book that I have found that addresses the significant issues surrounding America and it's moral and economic foundations that has made it what it is today. If you want to know about America's moral and economic might, this is the first book I'd get.
Well worth the money spent and the time to read it.
Most Recent Customer Reviews
Had to read this book for a business class. Thought it was pretty boring to follow. Plus in my opinion, of all the cosmetic entrepreneurs to pick from, they choose Mary Kay? Read morePublished 4 months ago by Holly Harris
This book is so terribly boring, I had to by it for my business class and it is very frustrating to try and learn fromPublished 19 months ago by Gretchen Sutton
I loved this textbook. It was so inspiring to me when it talked about past entrepreneurs, like Ford, Carnegie, Heinz, etc. Read morePublished on May 15, 2014 by Laurie
I purchased American Entrepreneur for a university class and have only read 3 chapters. It's easy to read along with and easy to grasp, but it is also comprehensive and provides... Read morePublished on September 4, 2013 by WritingIrish
The book was written in a manner that a 3rd grader could understand. I do not like the format of the book, and recommend looking for a different book concerning the American... Read morePublished on January 12, 2013 by Dennis Carrier
As all my reviews go, I do the 2 things I disliked the most and the 2 things I liked the best about. Read morePublished on January 2, 2013 by Addicted to Amazon
We chose this book because it was inspiring and provided a historical account of how the United States became the launching pad for many of the world's greatest companies. Read morePublished on May 30, 2010 by Marc Kramer