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"…provides readers with fresh insight into the past and a hopeful vision of the future." --ForeWord Magazine
“A history of America told through the lens of our most innovative businessmen, AMERICAN ENTREPRENEUR, is an informative collection of biographies.” -- San Francisco Book Review
“A great book to read.” -- “The Entrepreneur” column by syndicated columnist Marc Kramer
“…offers a crash course in the history of U.S. business…you'll leave with a much better understanding of the 400 years of America's capitalist experiment.”
Ever since the first colonists landed in “The New World,” Americans have forged ahead in their quest to make good on the promises of capitalism and independence. This book vividly illustrates the history of business in the United States from the point of view of the enterprising men and women who made it happen.
Weaving together vivid narrative with economic analysis, American Entrepreneur recounts fascinating successes and failures, including: how Eli Whitney changed the shape of the American business landscape...the impact of the Civil War on the economy and the subsequent dominance of Andrew Carnegie and J. P. Morgan...the rise of the consumer marketplace led by Asa Candler, W. K. Kellogg, Henry Ford, and J.C. Penny...and Warren Buffett’s, Michael Milken’s, and even Martha Stewart’s experience in the “New Economy” of the 1990s and into today.
It is an adventure to start a business, and the greatest risk takers in that adventure are entrepreneurs. This is the epic story of America’s entrepreneurs and the economy they created.
This book is so terribly boring, I had to by it for my business class and it is very frustrating to try and learn fromPublished 13 months ago by Gretchen Sutton
I loved this textbook. It was so inspiring to me when it talked about past entrepreneurs, like Ford, Carnegie, Heinz, etc. Read morePublished 18 months ago by Laurie
I purchased American Entrepreneur for a university class and have only read 3 chapters. It's easy to read along with and easy to grasp, but it is also comprehensive and provides... Read morePublished on September 4, 2013 by WritingIrish
The book was written in a manner that a 3rd grader could understand. I do not like the format of the book, and recommend looking for a different book concerning the American... Read morePublished on January 12, 2013 by Dennis Carrier
As all my reviews go, I do the 2 things I disliked the most and the 2 things I liked the best about. Read morePublished on January 2, 2013 by Addicted to Amazon
Given that it was written by two college professors, I get the feeling that it was written primarily as a textbook for their students (and an extra way for them to make money off... Read morePublished on February 22, 2010 by A. Arroyo