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"…provides readers with fresh insight into the past and a hopeful vision of the future." --ForeWord Magazine
“A history of America told through the lens of our most innovative businessmen, AMERICAN ENTREPRENEUR, is an informative collection of biographies.” -- San Francisco Book Review
“A great book to read.” -- “The Entrepreneur” column by syndicated columnist Marc Kramer
“…offers a crash course in the history of U.S. business…you'll leave with a much better understanding of the 400 years of America's capitalist experiment.”
Ever since the first colonists landed in “The New World,” Americans have forged ahead in their quest to make good on the promises of capitalism and independence. This book vividly illustrates the history of business in the United States from the point of view of the enterprising men and women who made it happen.
Weaving together vivid narrative with economic analysis, American Entrepreneur recounts fascinating successes and failures, including: how Eli Whitney changed the shape of the American business landscape...the impact of the Civil War on the economy and the subsequent dominance of Andrew Carnegie and J. P. Morgan...the rise of the consumer marketplace led by Asa Candler, W. K. Kellogg, Henry Ford, and J.C. Penny...and Warren Buffett’s, Michael Milken’s, and even Martha Stewart’s experience in the “New Economy” of the 1990s and into today.
It is an adventure to start a business, and the greatest risk takers in that adventure are entrepreneurs. This is the epic story of America’s entrepreneurs and the economy they created.
It's easy to read along with and easy to grasp, but it is also comprehensive and provides many names.
Anyone who wants to become an entrepreneur should read this book because it reminds everyone that you can come from any background and start an enterprise at any age.
Obviously, this is a VERY PERSONAL REVIEW on my part and you may disregard it if you are not expecting what I did when I was buying this book.
I loved this textbook. It was so inspiring to me when it talked about past entrepreneurs, like Ford, Carnegie, Heinz, etc. Read morePublished 2 months ago by L. Richardson
I purchased American Entrepreneur for a university class and have only read 3 chapters. It's easy to read along with and easy to grasp, but it is also comprehensive and provides... Read morePublished 11 months ago by WritingIrish
The book was written in a manner that a 3rd grader could understand. I do not like the format of the book, and recommend looking for a different book concerning the American... Read morePublished 18 months ago by Dennis Carrier
As all my reviews go, I do the 2 things I disliked the most and the 2 things I liked the best about. Read morePublished 19 months ago by Addicted to Amazon
One of the aspects of starting a business is that you learn from those that are successful, specifically their successful habits. Read morePublished 21 months ago by Kevin S. Cullis