The American Entrepreneur's Guide is the first practitioners guide of the new millennium. The authors are both successful business entrepreneurs, teachers and life successes. They have collaborated to bring you the best and latest insights on how to become a successful entrepreneur. The American Entrepreneur's Guide has already been adopted as a textbook at Mississippi State University. The format is easy to read, understand and implement and includes sidebars that highlight "must have" knowledge. A business plan template is included to help you reach your goals. The American Entrepreneur's Guide is a must for every business library.
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About the Author
Dr. William D. "Denny" Eshee Jr., Attorney at Law, is a professor of business law in the college of Business and Industry at Mississippi State University. He teaches courses in entrepreneurship and business law. He is an entrepreneur with interests in real estate and timberland.
John O. Lox is Director of International Business Academic Programs at Mississippi State University. He teaches international business courses from the basic principles to the senior level marketing. He has extensive senior level general management experience in global companies with experience in starting and building new businesses across the world. Lox Consulting International remains a successful business builder since 1990.
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