Upon its original publication in 1976, The American Film Industry was welcomed by film students, scholars, and fans as the first systematic and unified history of the American movie industry. Now this indispensible anthology has been expanded and revised to include a fresh introductory overview by editor Tino Balio and ten new chapters that explore such topics as the growth of exhibition as big business, the mode of production for feature films, the star as market strategy, and the changing economics and structure of contemporary entertainment companies. The result is a unique collection of essays, more comprehensive and current than ever, that reveals how the American movie industry really worked in a century of constant change-from kinetoscopes and the coming of sound to the star system, 1950s blacklisting, and today's corporate empires.
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“A pioneering survey of the economic history of the U.S. motion picture industry.”—Choice
About the Author
Tino Balio is professor of communication arts at the University of Wisconsin–Madison and general editor of the Wisconsin/Warner Brothers Screenplay series. He is the author of United Artists: The Company Built by the Stars, also published by the UW Press, and the coauthor of The History of the National Theatre Conference.
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1 of 1 people found the following review helpful:
4.0 out of 5 stars
The American Film Industry,
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This book was purchased through Amazon. The Preface describes this book, comprising original papers and previously published materials, is designed as a collateral text for undergraduates courses dealing with the development of American film.
Since the book was published in 1976 with original papers published before that time some of the references may mean little to the reader without further research. For instance,a paper, "The Business of Motion Pictures" by Carl Laemmle, founder of Univeral Pictures describes the use of posters in the sdevrtising of films. The type of posters described and the promotion and exploitation methods have long been discontinued. Mr. Laemmle also speaks of the practice of rereleasing films many times after the premiere showing. Universal's "Frankenstein" premiered on December 6, 1931 and was rereleased for theater showings every one or two years thereafter. The practice today is for the film to go to home rentals or VHS or DVD after its general release and seldom if ever seen again on a theatre screen. If the film was successful in its general release it may be filmed again with a different cast and the latest in screen refinements or followed by sequels of what is now termed the "The Franchise," e.g. the James Bond series. This is not a criticism of the book for it is in fact a good companion to other books on the film industry. It is, although historical accurate with the then times, some of the practices and observations are no longer applicable. Barry Goodkin
2 of 5 people found the following review helpful:
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A classic!,
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It took me almost 20 years to get this book. Why? Because it was unavailable in Portugal for a long time and Amazon gave the oportunity to buy it in a minute! Congratulations for Amazon.
Lázaro Silva Terceira, Azores Portugal
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