Customer Reviews

American Crew Forming Cream, Medium Hold with Medium Shine, 3-Ounce Jars (Pack of 2) (Packaging may vary)

5 star:		(28)
4 star:		(7)
3 star:		(2)
2 star:		(2)
1 star:		(0)

 

 

This is a very good product, providing the right amount of hold without too much shine. The double pack aspect is really good value as well. The product lasts for a while, but is not a super strong hold without using a large amount. Overall if your looking for a medium hold and a matte finish this is the product for you. Use it with dry hair for best texture effects, but recently towel dryed hair for the best shape.

forming cream is the way to go for my straight, thick, black hair. i have had trouble finding the right product - most gels don't work or feel like a "shell." i dont want that hard rock top. i want it relaxed, but in place enough - maybe a superman curl or two but that's it.

the cream works right away, even with my thick hair. my hair's length is past my ears, mid neck (and growing). im used to my hair absorbing shampoo like it's going outta style, so im surprised the cream works so easily with about a large spoonful amount, and sometimes more if my hair isnt damp. i just rub it into my hands, massage into my damp hair, and my hair instantly goes back. the cream is heavy enough to hold it down, but not too heavy to look pasty or like a shell.

doesnt clump up, still feels relaxed. i get a superman lock or two, and my lady loves it.

I've had mostly gray hair for years (started going gray in HS), and it has gone from 'wavy' to 'wiry' over time. I've used American Crew Grooming Cream for years and years. I'm not even sure how I found it, probably on the recommendation of a hair stylist. Great hold and durability. The one thing I did not like about it was that, unless I used a really small amount, it made my hair feel greasy and/or gave me 'bullet head'. So, when I finally used up the last of a container that was several years old, I looked around for an alternative. After reading the reviews on Amazon, I decided to try the Forming Cream, instead. Boy, am I glad I did. For me, this is a MUCH better product. It provides great hold with no added shine, it is much easier to work with, and the results, while still keeping my hair neat all day, look more natural. As an added bonus, after application, it just rinses of of my hands with running water. With the Grooming Cream I had to use soap and water and there was still a residue that had to wear off. I use a little bit more of the forming Cream per application, but it is still a very small amount (pea-sized), and the container will last a long time, so it remains a great bargain. The 2-pack is an even better value, although I got mine for only $21.95 last week, so it looks like they had a price increase. Still a value. One more bonus is that, because it rinses out easily in the shower, I now use less shampoo to get suds.

I'm a guy with shoulder-length, curly hair that gets absolutely wild if I don't put some product in it.

I've tried everything, from mousse to gel to hairspray to all kinds of creams, and this product is without a doubt the best.

It isn't sticky, it doesn't give your hair that "crunchy" feel, it smells nice, and it doesn't weigh down your hair so that it ends up straight. It also washes out really well - some of the stuff I've tried seemed to hang on in the shower.

My only complaint is the price vs quantity ratio - this stuff is pretty expensive. I've learned, though, that it only takes a small amount to give the right amount of control. You don't need as much as you think.

Overall, I really like this stuff.

Same as you get at the salon, just much better prices here at Amazon. It holds well, but does not stiffen. Exactly what I need.

Been looking for this product on line as purchasing it from the hair salon gets expensive. For my taste, it holds well, smells great, and I like it a lot.

I can't use most gels or other styling products because they irritate my scalp, but I don't have a problem with this creme at all. It provides an excellent hold with a dry look, I wish my hair naturally looked the way it does after I use some of this. It takes a very small application, so one jar should last for months even if you're a daily user.

I like the product a lot, but the only way to get the price down is to auto order. I prefer the Citrus Mint Paste, but couldn't find it on Amazon. This is a good product that allows flexibility in the hair style that looks natural and lasts all day. May have to use more than instructions say, depending on style chosen. I have been using it for more than a year straight.

Ever since turning 40, my hair has been getting more "straw like" over time. I've been using hair gels for quite a while, and getting more frustrated with the results from it each year. I tried this product on a recommendation from my stylist, and I must say, I am very pleased with the results.

I have collar length, wavy, thick hair, that tends to become uncontrollable rather quickly. Gels work OK, but I hat the slick look, and iron like feel, LOL. AC Forming Cream has worked wonders in a number of ways. One, it is very easy to work with. I've been using roughly a dime sized amount worked through my hair, and it leaves it fairly soft, yet very manageable. Never stiff, never "wet" looking etc. It also smells great, and, after only a few days of use, appears to be removing that "straw like" feeling I mentioned earlier.

As a side note, it washes out very easily, and allows shampoo to foam without using an entire bottle at a time, just to get it out of your hair.

Great product, at a great price here on Amazon!

I have used this daily for a couple of years now. It works great at keeping short hair in place without being sticky or having a strong odor. Highly recommended.