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  • American Innovative Neverlate Executive Alarm Clock
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American Innovative Neverlate Executive Alarm Clock

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Currently unavailable.
We don't know when or if this item will be back in stock.
  • No other clock radio in the world has this capability; nearly every feature can be adjusted to suit personal preference
  • Two 7-day banks provide 2 completely independent 7-day wake schedules, his and hers, for example
  • Wake to NPR at 7 am weekdays, a morning talk show on a different station on Saturday, and the buzzer on Sunday
  • Other features include descending snooze time, up to 7 daily reminder alarms, calendar display, and flexible inputs and outputs
  • Easy to set, a simple twist of the patent-pending rotary dial makes complicated push-buttons a thing of the past; ac powered with battery backup


Product Details

  • Product Dimensions: 5 x 5 x 5 inches ; 1 pounds
  • Shipping Weight: 1.8 pounds
  • Shipping: This item is also available for shipping to select countries outside the U.S.
  • ASIN: B0010DX8MI
  • Item model number: NL7DEX-US
  • Average Customer Review: 3.2 out of 5 stars  See all reviews (165 customer reviews)
  • Amazon Best Sellers Rank: #362,310 in Home & Kitchen (See Top 100 in Home & Kitchen)
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Product Description

Ever since the introduction of the first and only 7-day alarm clock in December 2004, American Innovative has been logging feature requests and product improvement suggestions from our customers. Nearly every aspect of the neverlate executive is fully customizable. We've introduced the concept of alarm banks - three in all. The two 7-day banks provide two, completely independent seven-day wake schedules - his and hers for example. In addition, we've included a daily reminder bank. We are also pleased to introduce the first-ever preferences menu in a clock radio. Everything from the backlight brightness, to the alarm duration is fully adjustable. Wake to NPR news at 7:00am weekdays, your Saturday morning talk show on a different station and the buzzer on Sunday. There's no other clock radio in the world with this capability. Line-in, headphone jack and more - a powered USB port on the back accommodates an electric fan or laptop boom lamp. Each time you hit the snooze button the snooze time is cut in half until finally the neverlate executive won't let you snooze any more. You can even disable the tempting snooze button.

Customer Questions & Answers

Customer Reviews

American Innovative products are very clever... I just don't trust this model after this experience.
B. Chang
I was drawn to this clock by the feature list, particularly the multiple "banks" to set alarms for different times for each day of the week.
I. Truett
In the end, I set the brightness to 0 (no backlight at all) and just hit the snooze button when I wanted to tell the time.
Patrick Kriengsiri

Most Helpful Customer Reviews

245 of 248 people found the following review helpful By vertigo_2_20 on October 3, 2008
I generally only review a product if it's really bad, really good, or as in this case, a very good product with lots of room for improvement to make it even better. I've only owned and been using this product for a few days, so this is a preliminary review, but so far I have noticed a lot of both good and bad with it.

First, there are several features of this clock, some that are less prominent and therefore not mentioned in the description or anywhere else. These are as follows:

-When setting alarms, it starts at 7am. This is great, because you don't have to sit there forever on each alarm changing it from midnight to whatever time you get up in the morning. Most people get up around 7-8, not midnight. I can't believe this isn't more common in alarm clocks, and it's one of many things that shows the ingenuity of the designers.

-Set and preference buttons need to be held for a couple seconds before they bring up the menu, avoiding accidental menu access by merely pressing the wrong button.

-Great sound. I was expecting sound superior to normal clock radios, but I was really impressed. It definitely surpassed my expectations and then some.

-Small (smaller than I thought it would be) and looks great, with great layout for the most part.

-Excellent snooze button size and location. (could be seen as a con by some people I suppose)

-Remembers nap/sleep timers for quick one touch setting

-Alarm duration setting, nice so alarm can be set to only go off for a short period of time, just in case you leave it on when you leave and it will disturb others when it goes off.

-Gradual wake feature.

-Alarm volume independent from sleep volume.

-Four different alarm sounds.
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I used this this alarm clock for about 2 years; notice the past tense on this. The title of this review sums it up - the ideas behind the alarm clock are quite nice but the execution is really sub par.

*** Let's start off with what was nice about the clock ***
- The customization really was well above what you'd find on any other alarm clock
- There's a descending snooze feature that I really liked - in fact it was the single feature that sold me on the clock
- It seems (note the keyword seems) to be solidly built
- It's not bad on the eyes
- Aux in lets you hook up your MP3 player of choice

*** Now the neutrals ***
- This point is probably very subjective, but the more I used the clock, I actually kind of had to ask myself why? I have a somewhat regular schedule (I work a 9/80 schedule and on the weekends I wake up when I wake up) as does the GF. The different alarm banks were nice, but in the end it was a pain to set them up and really, it was overkill. I suppose if you're a college student and have a schedule that may differ every day it would be nice
- I never figured out what to do with that USB port on the back

*** And now the negatives ***
- As other have pointed out it's at night WAY to bright, even it its dimmest mode. What's worse, is that at the same brightness setting it's too dim to be read during normal lighting conditions. I personally like it dark when I sleep, so it may have affected me more than others, but it really is like a little torch. For comparison, I've also got a DirecTV HR-21 and Netgear wifi bridge in the bedroom. The lights on those are annoying, but not to the point that it would disrupt my sleep. I can't say the same for this alarm clock.
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37 of 43 people found the following review helpful By Maggie VINE VOICE on September 13, 2008
Verified Purchase
I never, ever thought I would pay 60 bucks for an alarm clock but I got so sick of setting and resetting my alarm clock for several years. I am a school teacher who is split between two different schools that begin at two different times. I also take classes on Saturday mornings for my masters degree. So that is 3 different alarms needed each week, so each night I am rewinding or forwarding my alarm wake times for the following day or changing the setting from weekday to weekend. So I splurged and bought this 7 days alarm clock. I used this clock this week and it worked GREAT!!!!!!! I didn't have a single problem and I never touched my clock once. I personally love the different alarm choices offered. The manual describes several situations where this clock will help you:

"I am a single person and I get up at the same time each day."

"We're are two people and we each get up at the same time each day, but my spouse/partner gets up before I do."

"I'm just one person and I have a varied morning wake schedule."

"We are two people with two different morning wake schedules."

This alarm clock has a scenario for ever working person!
The preferences offered are also great! Here are the few that I appreciate!

1) You can set the snooze duration
2) You can pick the snooze type. ( You can pick a set time and each time you hit snooze it will go off for that amount of time, you could pick descending where each time you hit snooze the snooze duration is halved or you can turn the snooze off where the snooze button will not respond and the alarm sound will continue until you turn the alarm off.
3) Gradual Wake- Audible alarms start quietly and slowly raise in volume.
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