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The American Magazine
 
 
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The American Magazine [Hardcover]

Amy Janello (Author), Brennon Jones (Author)
5.0 out of 5 stars  See all reviews (1 customer review)


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Editorial Reviews

From Publishers Weekly

A joint project of the Magazine Publishers Association and the American Society of Magazine Editors, this handsome pictorial volume focuses on consumer magazines. Janello and Jones, former editors at Collins Publishers, have illustrated chapters written by eight magazine journalists with the photos and artwork of innumerable talents in this history of publishing that is more an anecdotal composite than in-depth analysis. While captioned photographs build an engaging portrait of the influence of magazines on American history, the essays often recall specific visuals that are not reproduced, and recollections of the last three or four decades outweigh discussion of earlier eras. However, many personalities, talents, words and images of the consumer magazines world are brought to life in this 250th birthday present to the industry.
Copyright 1991 Reed Business Information, Inc.

From Library Journal

Americans have an inexhaustible interest in magazines, and ready access to the wide range of opinions and information found there strengthens our democracy. This lavishly illustrated book celebrates a quarter-millennium of diversity in American magazines. (Curiously, as this book demonstrates, hard economic times have helped launch some of the best titles.) The founding personalities of the magazine industry are described, and lively, informative, up-to-date essays weigh the impact of advertising, photojournalism, and graphic design. A timeline of major magazines founded since 1741 is included. This would be a fine companion volume for libraries owning John Tebbel's The Magazine in America, 1741-1990 ( LJ 6/15/91), which has much more information but no illustrations. Recommended for popular journalism collections.
- Stephen Rees, Bucks Cty. Free Lib., Levittown, Pa.
Copyright 1991 Reed Business Information, Inc.

Product Details

  • Hardcover: 240 pages
  • Publisher: Harry N. Abrams; 1st edition (September 1991)
  • Language: English
  • ISBN-10: 0810919095
  • ISBN-13: 978-0810919099
  • Product Dimensions: 12.4 x 10.8 x 1 inches
  • Shipping Weight: 4.4 pounds
  • Average Customer Review: 5.0 out of 5 stars  See all reviews (1 customer review)
  • Amazon Best Sellers Rank: #2,295,509 in Books (See Top 100 in Books)

 

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4 of 4 people found the following review helpful:
5.0 out of 5 stars A magazine celebration, in a book., November 22, 2003
This review is from: The American Magazine (Hardcover)
This stunning book originally came out in 1991 and it really should be reprinted. It celebrates 250 years of the American magazine though the focus is clearly on the last eighty years or so and essentially consumer titles that belong to the Magazine Publishers of America and the American Society of Magazine Editors. The sixteen chapters cover the editorial aspects of magazines: fiction, news, women's titles, graphics rather than the more commercial areas: subscriptions, printing, distribution but advertising does get a chapter to itself. An interesting chapter shows in photos how the editorial folk do their job.

Visually the book is a joy to look at thanks to designer Beth Crowell. There are over five hundred images, this includes hundreds of covers and spreads, and a neat touch is using a fifth color: grey, for the many pages that have pictorial sections. The paper, typography and printing all contribute to this being just right.

If you work in magazine publishing or want a record of what publications looked like in past decades you'll enjoy this beautiful book. Another out-of-print book that is worth looking out for is Modern Magazine Design by William Owen, beautifully produced though it is not a 'how to' book on design but a contemporary history of European and American publications. The 340 illustrations concentrate on spreads rather than covers.

***FOR AN INSIDE LOOK click 'customer images' under the cover.
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