This comprehensive book is an invaluable resource for anyone who needs demographic and spending data, but doesn't have the time or skills to search for the numbers, which are often available only in unpublished reports or on one of the government's many web sites. It provides the latest data in rich detail, organized for quick use and complemented by insightful analysis and revealing statistical calculations.
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Book Description
Editorial Reviews
From Library Journal
Market research is not an easy task in the Internet age?or so say these three books on demographic trends, which are designed to remedy the situation by bringing some order to the chaos of government web sites and enormous spreadsheets accessible only to number crunchers. In identical format, arranged alphabetically, they provide data on education, health, income, labor force, living arrangements, population, spending, and wealth for the general population, for women, and for young adults. Quick and easy access is the goal, with user-friendly tables presenting data collected mostly by the federal government, in particular the Census Bureau, the Bureau of Labor Statistics, the National Center for Education Statistics, and the National Center for Health Statistics. Some historical data are available, and some percentages and percentage-change data are included. Summaries accompanying the tables deal with trends, lifestyles, and attitudes of interest to market researchers. Table sources are provided, and a glossary explains key terms. On the negative side, there are no graphs, illustrations, appendixes, or bibliographies. Interpretation of the data is clear but minimal, averaging about a half page per table. There are no forecasts and little variety in data treatment or format. Tables do not target specific areas, even states or regions, or provide in-depth statistical analysis. Finally, the data are all available elsewhere, mostly for free on the Internet, although the summaries are not. To sum up, these books offer easy access to demographic data for the United States as a whole. As such, they are too broad for research collections but might be useful for students writing reports or business patrons wanting a synthesis of recent demographic, social, and market trends. For public and academic libraries where demand justifies the cost.?Sylvia Andrews, Indiana State Lib., Indianapolis
Copyright 1997 Reed Business Information, Inc.
Copyright 1997 Reed Business Information, Inc.
Review
"Wow! It's about time someone put it all in one place, readable and accessible." -- Ben Wattenberg, Senior Fellow, American Enterprise Institute
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