Enter your mobile number or email address below and we'll send you a link to download the free Kindle App. Then you can start reading Kindle books on your smartphone, tablet, or computer - no Kindle device required.

  • Apple
  • Android
  • Windows Phone
  • Android

To get the free app, enter your email address or mobile phone number.

Qty:1
  • List Price: $47.00
  • Save: $6.34 (13%)
Only 3 left in stock (more on the way).
Ships from and sold by Amazon.com. Gift-wrap available.
American Modernism: Graph... has been added to your Cart
+ $3.99 shipping
Used: Good | Details
Sold by nettextstore
Condition: Used: Good
Comment: Books have varying amounts of wear and highlighting. Usually ships within 24 hours in quality packaging. Satisfaction guaranteed. Books have varying amounts of wear, highlighting and may not include CD. Usually ships within 2 business days in quality packaging. Satisfaction guaranteed. This item may not include any CDs, Infotracs, Access cards or other supplementary material. May also not indude dust jacket. Satisfaction guaranteed! Before leaving negitive feedback please contact us.
Sell yours for a Gift Card
We'll buy it for $2.00
Learn More
Trade in now
Have one to sell? Sell on Amazon
Flip to back Flip to front
Listen Playing... Paused   You're listening to a sample of the Audible audio edition.
Learn more
See all 2 images

American Modernism: Graphic Design, 1920-1960 Paperback – October 1, 2003

4.5 out of 5 stars 4 customer reviews

See all 3 formats and editions Hide other formats and editions
Price
New from Used from
Paperback
"Please retry"
$40.66
$33.89 $10.95

Top 20 lists in Books
Top 20 lists in Books
View the top 20 best sellers of all time, the most reviewed books of all time and some of our editors' favorite picks. Learn more
$40.66 FREE Shipping. Only 3 left in stock (more on the way). Ships from and sold by Amazon.com. Gift-wrap available.

Frequently Bought Together

  • American Modernism: Graphic Design, 1920-1960
  • +
  • Serious Business: The Art And Commerce Of Animation In America From Betty Boop To Toy Story
Total price: $58.16
Buy the selected items together


Editorial Reviews

From Booklist

As twenty-first-century design concerns seem to center increasingly on the depiction as well as the use of technology, this new graphic design book, copiously illustrated and thoughtfully written, provides a comprehensive overview of modernism as applied to American graphics and a look at the explosion of creativity ushered in via digital design.

From Vogue to the Playboy bunny and Show Magazine, Remington and Bodenstedt's energetic and insightful survey covers 40 critical years in American design history, starting with the emergence of the modernist movement in the 1920s, in terms of the enormous, pervasive, and ever-evolving influence of the European avant-garde on advertising, magazine design, posters, and other media. Whitney Scott
Copyright © American Library Association. All rights reserved

About the Author

R. Roger Remington is Vignelli Distinguished Professor of Design at the Vignelli Center for Design Studies, Rochester Institute of Technology, New York. He has lectured and written extensively on the history of graphic design, including Nine Pioneers in American Graphic Design and Design and Science: The Life and Work of Will Burtin and has been reocgnized by the RIT Eisenhart Award for Outstanding Teaching and the Trustees Lifetime Achievement Award for Scholarship in Graphic Design.
NO_CONTENT_IN_FEATURE

Image
Looking for the Audiobook Edition?
Tell us that you'd like this title to be produced as an audiobook, and we'll alert our colleagues at Audible.com. If you are the author or rights holder, let Audible help you produce the audiobook: Learn more at ACX.com.

Product Details

  • Paperback: 192 pages
  • Publisher: Yale University Press; First Edition edition (October 1, 2003)
  • Language: English
  • ISBN-10: 0300098162
  • ISBN-13: 978-0300098167
  • Product Dimensions: 8.5 x 0.7 x 11.1 inches
  • Shipping Weight: 2.2 pounds (View shipping rates and policies)
  • Average Customer Review: 4.5 out of 5 stars  See all reviews (4 customer reviews)
  • Amazon Best Sellers Rank: #1,202,860 in Books (See Top 100 in Books)

More About the Author

Discover books, learn about writers, read author blogs, and more.

Customer Reviews

5 star
50%
4 star
50%
3 star
0%
2 star
0%
1 star
0%
See all 4 customer reviews
Share your thoughts with other customers

Top Customer Reviews

Format: Paperback
Roger Remington has written a fascinating survey of American graphic design and I enjoyed looking at the dozens of illustrations especially those from the late fifties onwards when I was familiar with the work of so many American designers. The work of Otto Storch on McCall's, Lou Dorfsman at CBS and naturally the typography of Herb Lubalin was a strong influence on my work as a publication designer.

The author writes about the development of Modernism in Europe and how it spread to the US with the arrival of many European graphic designers escaping the oppression in Europe during the Thirties. In America they found a receptive country open to new ways of designing for print, which flowered, with the explosion of creativity in the Fifties and Sixties. On page 179 there is a list of many great designers, whose work is the basis of this book, who have died and Remington rightly says that their absence denies emerging young designers creative role models.

The design of the book is first-class (a tip of the hat to Brad Yendle) the images are well selected with a good mix of posters, advertisements, corporate graphics, magazine covers and logos. I would have preferred to see more magazine spreads and at least one example of the amazing 'Upper & Lower Case' publication. All the illustrations have good long explanatory captions.

If you are involved with commercial graphic design and want to learn about its history in America this book can't be beat. I mentioned earlier two designers whose work I love and the following two books are well worth searching out, 'Dorfsman & CBS' by Dick Hess and Marion Muller, 'Herb Lubalin' by Gertrude Snyder and Alan Peckolick. The book that really got me interested in expressive typography and I still think is valid in this digital age is 'Typography' by Aaron Burns, published in 1961.

***FOR AN INSIDE LOOK click 'customer images' under the cover.
Comment 3 of 3 people found this helpful. Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback.
Sorry, we failed to record your vote. Please try again
Report abuse
Format: Paperback Verified Purchase
It's a helpful summation of American Modernism, but there were a few errors (a couple wrong dates and definitions). I didn't feel like a complete picture of American Modernism, as the focus was on only a handful of names in the industry. It was what the author felt was important, and you need to remember going that when reading this book.

It was very informative and I'm glad to have read it!
Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback.
Sorry, we failed to record your vote. Please try again
Report abuse
Format: Paperback Verified Purchase
Just that -- a (good short) survey -- introducing high points of design and its changes in the 20th Century. As a part of the American story, it should be introduced to younger generations. correlating with the rest of American history.
Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback.
Sorry, we failed to record your vote. Please try again
Report abuse
Format: Paperback Verified Purchase
The book arrived in perfect conditions and perfect time!, I didn't think that I' didn't get this book
greetings from Buenos Aires
thanks
Comment 0 of 1 people found this helpful. Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback.
Sorry, we failed to record your vote. Please try again
Report abuse

Set up an Amazon Giveaway

Amazon Giveaway allows you to run promotional giveaways in order to create buzz, reward your audience, and attract new followers and customers. Learn more
American Modernism: Graphic Design, 1920-1960
This item: American Modernism: Graphic Design, 1920-1960
Price: $40.66
Ships from and sold by Amazon.com