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American Trademark Designs (Dover Pictorial Archive S.)
 
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American Trademark Designs (Dover Pictorial Archive S.) [Paperback]

Barbara Baer Capitman (Author)
4.8 out of 5 stars  See all reviews (5 customer reviews)

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Book Description

Dover Pictorial Archive S. June 1, 1976
Arranged by category, these 732 American trademarks and symbols represent a variety of fields, including entertainment, education, real estate, insurance, food and beverages, retail, transportation, utilities, and heavy industry. The black-and-white images feature captions that identify the trademark, the year of design, and — when known — the designer's name.

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Customers buy this book with Handbook of Designs and Devices (Dover Pictorial Archive) $10.95

American Trademark Designs (Dover Pictorial Archive S.) + Handbook of Designs and Devices (Dover Pictorial Archive)
  • This item: American Trademark Designs (Dover Pictorial Archive S.)

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  • Handbook of Designs and Devices (Dover Pictorial Archive)

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Product Details

  • Paperback: 160 pages
  • Publisher: Dover Publications (June 1, 1976)
  • Language: English
  • ISBN-10: 048623259X
  • ISBN-13: 978-0486232591
  • Product Dimensions: 11 x 8.4 x 0.5 inches
  • Shipping Weight: 15.2 ounces (View shipping rates and policies)
  • Average Customer Review: 4.8 out of 5 stars  See all reviews (5 customer reviews)
  • Amazon Best Sellers Rank: #341,913 in Books (See Top 100 in Books)

 

Customer Reviews

5 Reviews
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Average Customer Review
4.8 out of 5 stars (5 customer reviews)
 
 
 
 
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3 of 3 people found the following review helpful:
4.0 out of 5 stars Good reference, November 18, 2004
By 
Elliott Samuel Lemberger "Elliott" (Santa Monica, CA United States) - See all my reviews
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This review is from: American Trademark Designs (Dover Pictorial Archive S.) (Paperback)
Bear in mind this book is in black and white, but it is a good reference for logo designers and it is cheap! There isn't much commentary, but you are told who did each of the designs.
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7 of 9 people found the following review helpful:
5.0 out of 5 stars Influences upon the Consumer Mindset, July 7, 2002
By 
TastyBabySyndrome "Matthew Lewis, author of M... ("Daddy Dagon's Daycare" - Proud Sponsor of the Little Tendril Baseball Team, USA) - See all my reviews
This review is from: American Trademark Designs (Dover Pictorial Archive S.) (Paperback)
Sometimes, when I'm a bit bored and need something to occupy my mind, I find myself flipping through the American Trademark Designs armada of listings. I personally like to try and find things that I've seen here and there, slickly hidden in various venues that are passed every day, in hopes of understanding many of those truly unique advertising campaigns.

While a bit on the outdated side now (1976 was its original printing year), it still has has a useful 732 trademarks, logos, and corporate symbols depicted on its 149 pages. Added to this is the fact that, even though the illustrations are in black and white, the book actually goes to the trouble of footnoting the colors and many of the meanings behind some of the symbology. Its broken down into sections, listing :
1)Entertainment, leisure, sports
2)Civic institutions and Education
3)Finance, insurance
4) Food and Beverages
5) Miscellaneous Consumer Products, Paper Products, Drugs, Toys
6) Retailers
7) Printing, Publishing and other service industries
8) Real Estate and Construction
9) Transportation
10) Utilities, oil, and heavy industry

Besides being a wonderful sociological piece, this book helps out if you want to know how long a companies been profiteering off the public, what that mesh of pictures flying by on that bus/billborad actually is, as well as if that really is someone (edited to keep a G rating) in that little logo. Recommended for people who like understanding the industrial mindset when presenting themselves to the public.

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2 of 2 people found the following review helpful:
5.0 out of 5 stars My industrial designer father thought it was great., March 16, 2006
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This review is from: American Trademark Designs (Dover Pictorial Archive S.) (Paperback)
My father did a lot of corporate identities back in the 1960's so I bought this book just to see if any of his trademarks might have found their way into this book.

None of them did, but I showed this book to my father and he really liked it, so I gave it to him.
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