This straight-talking Texan and former CEO of two of America's best known corporations provides a candid, insider's view of how a committed business leader can make a difference. More importantly, his book offers a prescription for the kind of leadership that can turn America around and get the country moving again.--Senator Kay Bailey Hutchison
Ed is a strong leader with intelligence, a big heart, common sense and without fear. He is also an exceptional human being-always concerned about people. His mind is clear with a long-term vision and mission.--Carlos Slim Helú, Industrialist and Philanthropist
Among CEOs, Ed is one-of-a-kind. Not only did he successfully run AT&T and fix GM, but he is also a classic Texan -- complete with a straight-speaking manner and common touch that truly sets him apart. Here is his uniquely American story. Everyone who starts this book will finish it.-- Roger Altman, Founder and Chairman, Evercore Partners; former Deputy Treasury Secretary
Very inspiring, down to earth leadership lessons and very consistent with our experience with Ed during his time at GM. He always respected our members and never blamed them for what he strongly viewed as poor management.--Bob King, UAW President
A CEO memoir worth reading.-- The Economist
About the Author
Ed Whitacre is the former chairman and CEO of two major American corporations: General Motors and AT&T. At GM he set a clear vision and mandate - "Design, Build and Sell the World's Best Vehicles" - that continues to this day. As the chief executive of AT&T, Whitacre applied a set of management principles and disciplined growth strategy that would turn the company, originally known as Southwestern Bell, into the largest telecom in the world.
Born and raised in Ennis, Texas, Whitacre attended Texas Tech, earning a bachelor's degree in industrial engineering. He began his career with the phone company in 1963, as a student engineer in Dallas. In 1990 he was named CEO, and he remained in that leadership position for 17 years. In 2009, the White House appointed him chairman of GM, and he became CEO later that year.
Whitacre is actively involved in a number of organizations, including Boy Scouts of America, the United Way and Texas Tech. He is a current or past member of several boards, including Exxon Mobil, Burlington Northern Santa Fe and Anheuser-Busch. He is married to Linda Whitacre and they have two daughters, four grandchildren and a really great dog, Lucille.