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American Veda: From Emerson and the Beatles to Yoga and Meditation How Indian Spirituality Changed the West [Hardcover]

Philip Goldberg
4.8 out of 5 stars  See all reviews (31 customer reviews)

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Book Description

November 2, 2010
In February 1968 the Beatles went to India for an extended stay with their new guru, Maharishi Mahesh Yogi. It may have been the most momentous spiritual retreat since Jesus spent those forty days in the wilderness.
 
With these words, Philip Goldberg begins his monumental work, American Veda, a fascinating look at India’s remarkable impact on Western culture. This eye-opening popular history shows how the ancient philosophy of Vedanta and the mind-body methods of Yoga have profoundly affected the worldview of millions of Americans and radically altered the religious landscape. 
 
What exploded in the 1960s actually began more than two hundred years earlier, when the United States started importing knowledge as well as tangy spices and colorful fabrics from Asia. The first translations of Hindu texts found their way into the libraries of John Adams and Ralph Waldo Emerson. From there the ideas spread to Henry David Thoreau, Walt Whitman, and succeeding generations of receptive Americans, who absorbed India’s “science of consciousness” and wove it into the fabric of their lives. Charismatic teachers like Swami Vivekananda and Paramahansa Yogananda came west in waves, prompting leading intellectuals, artists, and scientists such as Aldous Huxley, Joseph Campbell, Allen Ginsberg, J. D. Salinger, John Coltrane, Dean Ornish, and Richard Alpert, aka Ram Dass, to adapt and disseminate what they learned from them. The impact has been enormous, enlarging our current understanding of the mind and body and dramatically changing how we view ourselves and our place in the cosmos.
 
Goldberg paints a compelling picture of this remarkable East-to-West transmission, showing how it accelerated through the decades and eventually moved from the counterculture into our laboratories, libraries, and living rooms.  Now physicians and therapists routinely recommend meditation, words like karma and mantra are part of our everyday vocabulary, and Yoga studios are as ubiquitous as Starbuckses. The insights of India’s sages permeate so much of what we think, believe, and do that they have redefined the meaning of life for millions of Americans—and continue to do so every day.  
 
Rich in detail and expansive in scope, American Veda shows how we have come to accept and live by the central teaching of Vedic wisdom: “Truth is one, the wise call it by many names.”

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Editorial Reviews

From Publishers Weekly

Starred Review. Spiritual coach and author Goldberg (Roadsigns) is a knowledgeable and sympathetic chronicler of the past 150 years or so of Indian spiritual ideas' influence on American spirituality. Correctly starting with Emerson and American transcendentalism, Goldberg follows a trail that gets broader, more diverse, and more powerful until yoga is as American as Starbucks, and "spiritual but not religious" becomes a cultural catchphrase describing millions whose notions of the transcendent are more shaped by India's Sanatana Dharma (Eternal Religion) than by Yankee divines and Southern Baptists. Goldberg sorts gurus and systems of yoga, correctly understanding the spiritual aspects of what many Americans think of as a physical fitness discipline. He's on point in tracing the influence of the spiritual philosophy of Vedanta on a legion of influential artists and writers beyond the titular ones--think John Coltrane and the late J.D. Salinger. This book fills a void; scholars have mined the subject of Indian spiritual philosophy, but mostly for the academy, despite the broad impact of Vedantism on popular culture. Goldberg gets it. (Nov.)
(c) Copyright PWxyz, LLC. All rights reserved.

From Booklist

*Starred Review* Although Veda is not a household word for many Americans, yoga, guru, and karma are commonplace, and each is rooted in Vedic, or Indian, spirituality, which “evolved from the Vedas, the world’s oldest sacred texts.” A spiritual counselor and interfaith minister as well as an author, Goldberg delineates the Vedic tradition—which encompasses Hinduism, Buddhism, Jainism, and Sikhism, and involves meditation and yoga—then traces its flowering in the U.S., from its profound impact on Emerson to the “Vedic bonfire of the 1960s,” the Transcendental Meditation movement of the 1970s, and today’s passion for hatha yoga. Because Veda, which translates as “knowledge,” respects all religious practices, “recognizes a transcendent Oneness,” and embraces science, it has particular appeal for Americans who identify themselves as “spiritual but not religious.” In relaxed control of a veritable ocean of material, Goldberg provides lively profiles of influential Vedic gurus, including Krishnamurti, Vivekananda, Paramahansa Yogananda, Maharishi Mahesh Yogi, and B. K. S. Iyengar, and such key followers as the Beatles, Joseph Campbell, Thomas Merton, John Coltrane, J. D. Salinger, Eckhart Tolle, and Deepak Chopra. From meditating movie stars, scandalous gurus, and psychedelic drugs to genuine spiritual breakthroughs and devotion to helping others, Goldberg’s history of “American Veda” takes measure of a powerful, if underappreciated, force. --Donna Seaman

Product Details

  • Hardcover: 416 pages
  • Publisher: Crown Archetype; 1 edition (November 2, 2010)
  • Language: English
  • ISBN-10: 0385521340
  • ISBN-13: 978-0385521345
  • Product Dimensions: 6.5 x 1.3 x 9.4 inches
  • Shipping Weight: 1.5 pounds (View shipping rates and policies)
  • Average Customer Review: 4.8 out of 5 stars  See all reviews (31 customer reviews)
  • Amazon Best Sellers Rank: #39,703 in Books (See Top 100 in Books)

More About the Author

Philip Goldberg grew up in Brooklyn and moved to Los Angeles like the Dodgers before him. A professional writer for 35 years, he is author or coauthor of 19 books, all but one nonfiction. He is also a skilled public speaker, a spiritual counselor, and an ordained Interfaith Minister. His latest book is American Veda, which chronicles the impact of India's spiritual teachings on the West. Huffington Post named it one of the top 10 Religion books of 2010.

Customer Reviews

Most Helpful Customer Reviews
37 of 38 people found the following review helpful
5.0 out of 5 stars Finally the story is told! November 9, 2010
Format:Hardcover
In 1963 the United States opened the door to immigrants from Asia,and when they did, lots of gurus, swamis, lamas and roshis poured through to share their cultures' various wisdoms. Some of them had integrity and some of them didn't, but they all changed the way we look at the world and helped shape our present worldview. After nearly fifty years of experimenting with the mystic East, Americans are wiser in many ways; unfortunately, they sometimes fell prey to charlatans, but that was all part of the growth curve. Phil Goldberg's book is an exceptional introduction to the journey into Hindu traditions that many have taken, through meditation, yoga, and other techniques of consciousness expansion. The book is filled with extraordinary stories and entertaining analysis. It is a book for everyone who has studied with an Indian teacher, or thought about it. It is simultaneously a warning and an enticement. His humor and insight make this a wonderful ride, and an accurate telling of what went down. It is certainly the best book today on the subject.
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38 of 40 people found the following review helpful
5.0 out of 5 stars Informative and a Great Read November 15, 2010
Format:Hardcover
All of Philip Goldberg's 19 books, from his earliest (The Intuitive Edge, Natural Sleep) through his collaborations with prominent psychotherapists (Making Peace With Your Past, Get Out Of Your Own Way) up to his latest (Roadsigns on the Spiritual Path) have contributed something useful to the community. But American Veda is his crowning achievement. It is the fascinating story of how Indian philosophy and Indian teachers have literally transformed American life, starting with the New England Transcendentalist writers (Emerson, Thoreau, Whitman) who discovered Vedanta in a handful of books, through the arrival on our shores of Swami Vivekenanda, Paramahansa Yogananda, Maharishi Mahesh Yogi and other prominent gurus, to the present-day crop of teachers - both Indian and American-born - who have been influenced by these visionary pioneers.

We are living at a time of a profound awakening of consciousness that is changing the world. Much of that awakening is due to the influence of Indian spirituality and its practical applications. If you are one of the estimated 20 million Americans who practice Yoga, if you meditate or enjoy kirtan chanting, if you have been turned on to the spiritual path by Autobiography of a Yogi or Be Here Now, read books by Eckhart Tolle, Deepak Chopra, J. D. Salinger or Joseph Campbell, or followed the healthcare advice of Dr. Dean Ornish, Indian teachers and teachings are a part of your life. As Huston Smith, the highly-esteemed scholar of world religions, said in his Foreword to Goldberg's book, "Vedanta quietly surfaces in the daily lives of Americans. Yoga, karma, meditation, enlightenment are now household words. How that came about needed to be documented, and Philip Goldberg has done just that." And he has done it with a novelist's gift for story-telling and a palpable love for many of the men and women who either brought the teachings from India or discovered it here and made it their own. I knew quite a lot of this story, yet Goldberg's scholarship - he tells us that he read hundreds of books and conducted over 300 interviews - and masterful writing brought it to life.
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13 of 13 people found the following review helpful
5.0 out of 5 stars A must book for all spiritual aspirants December 27, 2010
Format:Hardcover|Amazon Verified Purchase
American Veda is a thorough, comprehensive,balanced and informative report of the tremendous influence of Vedic thought in the United States; from the most obvious literary filters that came through in the 19th century and early 20th centuries (fine treatment of Emerson, Thoreau, and Whitman) to the more subtle reformation of key Vedic concepts into "Americanese" by the late 20th and early 21st centuries.

The author provides a good taste of the deeper esoteric models of mystical experience, without overwhelming the beginner reader who may be still lingering at lower stages of integration. Yet, for the more advanced learner the author gives plenty of historical material that is fascinating and helps thread the missing pieces of fabric.

There is no doubt in my mind that any serious student of American spirituality should have this book on their shelf. As well, aspirants who are beginning their journey beyond the spiritual kindergarten of religion should read this book before venturing too far out beyond the shore.

The author's comments on "fallen gurus" never come across as judgmental or biased. Now this is exceptional reporting at its best.

Goldberg's chronicles of more recent integrations of science (i.e. quantum theory) and eastern structures of consciousness/reality are superb. I have been impressed by some of the more recent dialogue which is learning more about the limits of the brain; i.e. that this organ is not a creator but a transmitter/processer of thought. The author's use of the metaphor of the "tv. set" to describe the primary function of the brain is useful and accessible to the layperson.

I appreciated Goldberg's consistent commitment to objective reporting; naming the controversy between the more programmatic schools of Vedic teaching (for example, TM ) and the popular "self-help" books that foster entry level techniques; such as those promoting meditation-as-relaxation, foregoing the more arduous path of transcendental awareness (for example, Herbert Benson's Relaxation Response). Both have their uses and strengths.

Again, I applaud Philip Goldberg for a fine read and congratulations on providing the spiritual aspirant with an excellent learning and discerning tool as they begin or as they advance their experiential studies in integrative awareness.

Neale Lundgren, Ph.D.
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Most Recent Customer Reviews
5.0 out of 5 stars thee real story
Just read this and I'm so happy to say that it exceeded my expectations. It was so well researched and balanced, as far as the presentation of different groups and their history,... Read more
Published 8 days ago by Kailasadevi
5.0 out of 5 stars A Must Read
Excellent review, articulation and perspective on India's influence on twenty-first century American lifestyle and psychological practices. Dr Goldberg has done his homework. Read more
Published 25 days ago by meredith twomey
5.0 out of 5 stars Get this book
If you want to learn about spirituality, get this book. If you want to learn more about India's influence on our American take of spirituality, get this book. Read more
Published 2 months ago by S. K. Cormier
4.0 out of 5 stars Follows the journey of spirituality...
This book shows us that spirituality has it's roots in the very nature of our being, no matter where the 'story' began.
Published 3 months ago by Beverly Schwartzbach
5.0 out of 5 stars Perfect match of author and subject
I finished reading Phil Goldberg's "American Veda" over Thanksgiving. It was wonderful, easily the best and most enjoyable book I've read this year! Read more
Published 5 months ago by George Hardeen
5.0 out of 5 stars American Veda: From Emerson and the Beatles to Yoga
The book is well written and chronicles the introduction and development of Vedic philosophy in American Western Thought. Insightful and uplifting to the open mind.
Published 5 months ago by narayan persaud
5.0 out of 5 stars Everyone over 40 and under should read this
This book gives a perspective which EVERYONE of all ages can enjoy. It is so well researched that one wonders if there could be any better history of the subject. Read more
Published 8 months ago by happystudent
5.0 out of 5 stars Fills In Gaps
The saying goes, "If you remember the 60s, you weren't there". I was a U.S. Naval Officer during the most tumultuous years of that decade and I definitely remember them--too much... Read more
Published 14 months ago by Rolland Vasin
5.0 out of 5 stars Fascinating
This book is hard to put down. It is filled with fascinating information about India's spiritual knowledge coming to America. Read more
Published 16 months ago by Paula
5.0 out of 5 stars Comprehensive, enlightening & a nice read
This book was excellently organized. The book provides a comprehensive list of people who have brought the Vedas to the shores of America and have influenced the USA. Read more
Published 16 months ago by Swaminathan Saikumar
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