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8 of 8 people found the following review helpful:
5.0 out of 5 stars
Mourning Becomes Expensive, March 29, 1998
This review is from: The American Way of Death (Hardcover)
Jessica Mitford leaves no headstone unturned in this exploration of the American funeral industry. Not only is it interesting as a study of funeral practices, but it also offers insights into business psychology, marketing, and sociology. Mitford's style is piercing and humorous (the chapter about emblaming often made me laugh out loud) while remaining very respectful of the deceased and their loved ones. Classics are never out of date -- and The American Way of Death is a classic.
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3 of 3 people found the following review helpful:
5.0 out of 5 stars
A searing and still relevent indictment of the funeral industry, November 26, 2005
This review is from: The American Way of Death (Hardcover)
Mitford is an able observer who chronciles the psychological vampirism and crass profiteering of the funeral industries in America. The observationed recorded in this book in 1963 are still true today in 2005. Recently my own state was forced to pass a law barring cemetaries from "graveside solicitations"--the disgusting practice of trying to drum up business from vulnerable people in mourning while they are visiting the grave of a loved one. That such depolrable practices even require state intervention speaks volumes about the depth of pitiless greed that motivates this industry. Also implied in this premise is the fact that the funeral industry goes largely unscrutinized due to the American public's reticience in openly addressing matters of death and dying. This flaw in our culture has given the funeral industry enormous power to charge fees that are grossly disproportionate to the services they render. In addition, this industry has suceeded in fooling the public to believe that embalming is environmentally safe, and necessary for hiegenic reasons or able to preserve corpses indefinately.
I know first hand the revelations in this book are not out of date. As part of a death studies class I went to a local funeral home on a tour. The undertakers openly bragged about manipulating their clients and their price list clearly showed that their least expensive funeral service (without cremation)would cost nearly the same as two year's worth of college courses!
Probably the most fascinating insight to result from this book is how little our culture has changed since then, how Americans still seem to be ignorant of funeral industry sales tactics and how the industry of the dead still results in exploitation of the living.
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1 of 1 people found the following review helpful:
5.0 out of 5 stars
Searing, September 14, 2011
Even before reading this book, I had personal objections to the American funeral rituals. Even in circumstances that involve religion, the theme seems to move toward empty pagan rituals. Jessica Mitford put into the words the absurdity and exorbant cost of dying. Though the book is approximately forty years old, the basic premise still applies even with old data.
By the admission of one funeral director quoted in the book, the funeral industry is an unchecked racket. The grieving are sold unnecessarily expensive coffins and unnecessary services with a sales pitch that is downright exploitative. While circumstances have changed since the original publication of this book, people still are asking "Can I afford to die?". Some of the more disturbing passages include the choreographed casket selection room, the renaming of certain facets of the business, trying to minimize the impact of clergy, the cosmetics for an open casket, and the campaign to prohibit the "omit flowers" line in obituaries.
Mitford acknowledges that not all funeral directors are swindlers. In fact, this book was part of a movement that spurred changes. Her storytelling is enlightening, humorous, and graphically honest. It is also a reminder that business requires scrutiny from the American people.
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