What Americans Really Want...Really [Audiobook] [Audio CD]

Frank I. Luntz (Author, Reader), L.J. Ganser (Reader)

Editorial Reviews

From AudioFile

Americans are analyzed to death. Everything we do is quantified and used by some marketing firm to sell us something we may or may not really want. Dr. Frank Luntz offers insights into what we do want, and why. Narrated by L.J. Ganser (with an introduction delivered by Luntz), the book is a contemporary take on the material in THE HIDDEN PERSUADERS, Vance Packard's classic analysis of American consumers. Ganser reads with verve and a sense of curiosity, as though he's as surprised by some of the findings as Luntz is. Ganser particularly relishes those moments when the book explains what we Americans think, rather than what some corporate hotshot thinks we should think. D.J.S. 2010 Audies Finalist © AudioFile 2010, Portland, Maine

Product Details

• Reading level: Ages 18 and up
  
• Audio CD
• Publisher: Hyperion; Unabridged edition (September 22, 2009)
• Language: English
• ISBN-10: 1401394353
• ISBN-13: 978-1401394356
• Product Dimensions: 5.8 x 5.3 x 1.5 inches
• Shipping Weight: 9.6 ounces (View shipping rates and policies)
• Amazon Best Sellers Rank: #1,279,541 in Books (See Top 100 in Books)