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Product Description
Soft Gel Paste represents a completely new approach to food color formulation, delivering superior results over conventional food colors, especially when coloring icings and whipped toppings. Soft Gel Paste will color bread dough, cookie dough, cake batter, whipped toppings and icings, buttercream icing, royal icing, rolled fondant, gum paste, marzipan and compound coating. Use your imagination! Soft Gel Paste will color just about everything you need to color!
Customer Reviews
Most Helpful Customer Reviews
2 of 2 people found the following review helpful
By genie
Amazon Verified Purchase
The color is intense. You just need a little bit to achieved the intense red color that you like. I am using it for my red velvet cake. Good product. Good food coloring. I will buy more with this brand.
2 of 2 people found the following review helpful
By E. A. Luna
Amazon Verified Purchase
This is sooo much better than anything you can buy at the grocery store or craft store. It has no flavor so that is a plus. This is really RED, and that's exactly what I was looking for. It really goes a long way. You don't have to use very much of it to get a great red color. I mostly use it to make red velvet cupcakes. They come out looking and tasting fantastic!
2 of 2 people found the following review helpful
By E. Foley
Amazon Verified Purchase
This gel makes a very nice color red. I mixed it into white frosting and it didn't take a ton of the gel to get a good non-pink color. Also, it didn't change the taste of the frosting, which is always good. :)
Most Recent Customer Reviews
4.0 out of 5 stars
let it set before you add too much!
It came in the mail fast. All of the reviews said you don't need much to get a good red, but mine just didn't look right. So I kept adding. Read more
Published 5 days ago by rayray
5.0 out of 5 stars
Very Dense Coloring
Very thick and easy to measure out by the drop. No tipping the open bottle worrying about too much running out. You can easily measure drop by drop. And you need way fewer drops. Read more
Published 2 months ago by Dannella Pennington
5.0 out of 5 stars
Best Red Food Coloring Ever!
I have tried many other brands of food coloring before trying to get just the right color red. Most of the time it comes out pink or hot pink. Read more
Published 3 months ago by Anita Benton
5.0 out of 5 stars
The only food coloring to use!
I read reviews and figured I'd try it. When you buy food coloring in the supermarket, you get such a small amount and it's expensive. Read more
Published 3 months ago by A & E Fabrications
5.0 out of 5 stars
Must have for cake decorators
I bake and decorate cakes for a hobby. I only use Americolor gel paste to color my cakes and frosting. The gel doesn't dilute your frosting or cake batter.
Published 4 months ago by Judy M. Carroll
5.0 out of 5 stars
Perfect!
This gives my cookie icing a beautiful deep red without adding tablespoons of dye! I love it when I need red or black icing (although you don't really need it for other colors).
Published 5 months ago by Ashley
5.0 out of 5 stars
Best ever for making Red
This is the only product I use to make cake/icing red when decorating cakes. I bought this product because a friend recommended it. It only takes a little bit. Read more
Published 7 months ago by Kristi Gana
5.0 out of 5 stars
Love the large size!
This gel color is great. Very vibrant, doesn't water down recipes like liquid color and has no "off" taste. I cook a lot, so the large size has become a must for me. Read more
Published 8 months ago by E Santa Cruz
1.0 out of 5 stars
Horrible - do not buy!
If I could give zero stars I would! I bought this to make an Elmo cake. First, it did not make the frosting red, but a dark pink. Read more
Published 11 months ago by Mariyn
4.0 out of 5 stars
Best red I've found
Red can be such a hard frosting color to achieve when making my cakes and cupcakes. This Americolor was definitely the best red food coloring I've worked with to date.
Published 15 months ago by NoahsMom
