AmeriColor Gel Paste

by AmeriColor

• Easy to measure squeeze bottles
• Less after taste
• Less break down in icing, whipped icings
• Fade resistant
• Mixes easily!

Product Details

• Item Weight: 5 ounces
• Shipping Weight: 8 ounces (View shipping rates and policies)
• ASIN: B000Q6I7Q2
• Average Customer Review: 4.3 out of 5 stars  See all reviews (57 customer reviews)
• Amazon Best Sellers Rank: #69,999 in Kitchen & Dining (See Top 100 in Kitchen & Dining)

Product Description

Color: electric yellow

Nothing you have ever tried equals the coloring strength of these amazing colors. Imagine the coloring power of a paste in an easy-to-use gel. Soft Gel PasteTM is packaged in convenient squeeze bottles with a flip-top lid. By mixing and measuring using "drops" of Soft Gel PasteTM, you can achieve precise, easy-to-repeat colors every time. Contains a long lasting .75 oz bottle

Most Helpful Customer Reviews

11 of 13 people found the following review helpful

5.0 out of 5 stars I am an Americolor convert! April 14, 2011

By F. Neiling

Color Name:bright white|Amazon Verified Purchase

When I learned to decorate cakes over 10 years ago, I learned using Wilton. I love Wilton, I'm a big advocate for all things Wilton. Until now. I am officially an Americolor convert. These colors are so amazingly vibrant! And using them to make paint (with clear vanilla), to paint on fondant and gumpaste is a TREAT. They are some much smoother and easier to use and the colors are so brilliant I doubt I will ever buy Wilton color again. I still love many, many things Wilton - but for color I'm hooked on Americolor!

8 of 10 people found the following review helpful

5.0 out of 5 stars great food dye September 30, 2011

By cloth diaper mama

Color Name:Electric Pink|Amazon Verified Purchase

Best food dye I have ever used. I have since found it locally at Hobby Lobby though with a 40% off coupon.

2 of 2 people found the following review helpful

5.0 out of 5 stars Makes great meth! (Sky Blue) March 19, 2013

By A. Lawrence

Color Name:Sky Blue|Amazon Verified Purchase

I bought this to make candy meth for a Breaking Bad viewing party because I'm that sort of person. If you stop reading now I understand.

I don't know that I would call it a paste, and its barely a gel but it is of a thicker consistency than the food color drops I've used in the past. However the color was spot on for my blue meth candy!

I imagine if you're looking for a coloring that is of a gel or paste consistency its because you maybe don't want to thin out a frosting or icing too much with something liquidy and while this is not thick, I think the concentrated vibrancy of the color would require less than regular coloring and so it should be ok.

6 of 8 people found the following review helpful

5.0 out of 5 stars Really, REALLY black! March 28, 2012

By Shanomie

Color Name:Super Black|Amazon Verified Purchase

I read the previous reviews of AmeriColor's Super Black icing coloring and decided to give it a try to make my daughter's zebra-striped birthday cake. I wanted a black that I could use without having to start with chocolate icing (birthday girl does not like chocolate!). It turned snow-white marshmallow fondant BLACK, with very little of the gel and no noticeable taste difference. I was afraid that the coloring would leave my hands purple or blue, but the only place I noticed a stain was where I touched the full-strength coloring directly--once I mixed it in with the melted marshmallow before mixing the powdered sugar in to make the fondant, there were not problems with stains. I can't say if it would stain stone counters, though--I was not brave enough to test it on my granite, and so I kneaded the fondant on wax paper. Like other reviewers, I was a Wilton fan for years, but love this new alternative and will definitely be using AmeriColor from now on.

1 of 1 people found the following review helpful

1.0 out of 5 stars Bait and Switch May 23, 2013

By LB

Color Name:Royal Blue|Amazon Verified Purchase

Item description indicated that this was for a 5 ounce bottle, I received a .75 ounce bottle at an inflated price (I can get it much cheaper locally in the smaller size). All seller offered to do was correct the listing! Horrible service, don't order from LARKS!!!

1 of 1 people found the following review helpful

5.0 out of 5 stars Great February 28, 2013

By Stephanie

Color Name:Super Black|Amazon Verified Purchase

Make some Christmas Coal with this gel and sugar cookies.. it was a big hit and only left the tongue a little black :)

1 of 1 people found the following review helpful

5.0 out of 5 stars Sure is super red June 28, 2012

By Janice Louie

Color Name:Super Red|Amazon Verified Purchase

This was the exact red color that we needed for our rainbow cake. With most red colorings you have to use a lot of the coloring to get a real red color, not with this gel. It made the icing red with the first few drops.

1 of 1 people found the following review helpful

5.0 out of 5 stars Best black coloring June 15, 2012

By Tara

Color Name:Super Black

I purchased this item after reading the reviews on Amazon. I've tried Wilton and several other black food coloring for coloring frosting, and NOTHING came close to the Americolor Black coloring. After using very little of the coloring, I was able to achieve a true black frosting. So many complements! I would strongly advise buying this item.