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  • Americolor Soft Gel Paste Food Color, .75-Ounce, Bright White
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Americolor Soft Gel Paste Food Color, .75-Ounce, Bright White

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List Price: $6.89
Price: $5.31 & FREE Shipping on orders over $35. Details
You Save: $1.58 (23%)
In Stock.
Ships from and sold by Amazon.com. Gift-wrap available.
Bright White
  • Soft gel paste is an effective coloring system
  • It's consistent from batch to batch; Certified kosher and made in the U.S.A
  • It has coloring strength superior to any other food color
  • It will not separate or weep and does not harden
  • The base ingredients allow the color to disperse immediately so you actually use less color
9 new from $0.75

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Frequently Bought Together

Americolor Soft Gel Paste Food Color, .75-Ounce, Bright White + AmeriColor Student Soft Gel Paste Food Color 12 Pack Kit
Price for both: $29.27

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Product Details

Color: Bright White
  • Product Dimensions: 3 x 1 x 1 inches
  • Shipping Weight: 0.8 ounces (View shipping rates and policies)
  • Shipping: This item is also available for shipping to select countries outside the U.S.
  • ASIN: B000MSZTQA
  • Item model number: AM 126
  • Average Customer Review: 4.4 out of 5 stars  See all reviews (131 customer reviews)
  • Amazon Best Sellers Rank: #43,870 in Kitchen & Dining (See Top 100 in Kitchen & Dining)
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Product Description

Color: Bright White

AmeriColor manufactures decorating food colors, as well as meringue powder, piping gel and other related food products. Americolor Corp. brings to the cake decorating trade years of experience in the food color industry, combined with new innovations in the development and production of food color technology. We are proud to introduce you to the strongest and most vibrant colors on the market, "Serious color for the serious decorator!".

Customer Reviews

Goodbye "pinkish" red!
Beth Barboza
I still love many, many things Wilton - but for color I'm hooked on Americolor!
F. Neiling
True vibrant colors and easy to use.
Christmas collector

Most Helpful Customer Reviews

13 of 14 people found the following review helpful By LB on May 23, 2013
Color Name: Royal Blue Verified Purchase
Item description indicated that this was for a 5 ounce bottle, I received a .75 ounce bottle at an inflated price (I can get it much cheaper locally in the smaller size). All seller offered to do was correct the listing! Horrible service, don't order from LARKS!!!
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21 of 25 people found the following review helpful By F. Neiling on April 14, 2011
Color Name: Bright White Verified Purchase
When I learned to decorate cakes over 10 years ago, I learned using Wilton. I love Wilton, I'm a big advocate for all things Wilton. Until now. I am officially an Americolor convert. These colors are so amazingly vibrant! And using them to make paint (with clear vanilla), to paint on fondant and gumpaste is a TREAT. They are some much smoother and easier to use and the colors are so brilliant I doubt I will ever buy Wilton color again. I still love many, many things Wilton - but for color I'm hooked on Americolor!
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6 of 6 people found the following review helpful By JwHw on December 1, 2013
Color Name: Ivory
I've used both Wilton and Americolor and I have to say Americolor is much better. My Wilton gels dry out before I have a chance to use them up. Plus, Americolor tends to give me "truer" colors and is easier to mix.

I've read all the reviews and I'd say that most of the reviews of 3 stars and below are out of ignorance. People either don't know how to use them, what to expect or how to mix different colors to get the desired effect.

1) Colors become more intense over time so it's easy to overdo it and come out with the wrong color. When working with royal icing for example, color your icing and wait before using to let the color develop. This is especially helpful for blacks, reds etc… If you can wait 24 hrs, you will know the final results for sure before getting up to your elbows in alligators with your project.

2) Americolor and Wilton do their best to come up with "true" colors but often additional mixing is required. Don't be surprised if you feel the need to add additional colors to change the hue or brightness (black, white and ivory are great tools for this purpose). Just the way it goes. Also, don't expect the correct color if you over do it, back to #1.

3) These colors are incredibly concentrated so don't be depressed over the small size! If a recipe is calling for an ounce of color (think velvet cakes) I'd bet dollars to doughnuts they are talking about a liquid.

4) If you're having trouble getting the right depth for dark colors like red and black for example, try adding cocoa powder to achieve the desired effect. Almost every baker has it in the cupboard, just go easy.

If all else fails, do some research! There is so much information available from food bloggers and company webpages that no one should feel completely left in the dark.
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13 of 16 people found the following review helpful By Shanomie on March 28, 2012
Color Name: Super Black Verified Purchase
I read the previous reviews of AmeriColor's Super Black icing coloring and decided to give it a try to make my daughter's zebra-striped birthday cake. I wanted a black that I could use without having to start with chocolate icing (birthday girl does not like chocolate!). It turned snow-white marshmallow fondant BLACK, with very little of the gel and no noticeable taste difference. I was afraid that the coloring would leave my hands purple or blue, but the only place I noticed a stain was where I touched the full-strength coloring directly--once I mixed it in with the melted marshmallow before mixing the powdered sugar in to make the fondant, there were not problems with stains. I can't say if it would stain stone counters, though--I was not brave enough to test it on my granite, and so I kneaded the fondant on wax paper. Like other reviewers, I was a Wilton fan for years, but love this new alternative and will definitely be using AmeriColor from now on.
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7 of 8 people found the following review helpful By A. Lawrence on March 19, 2013
Color Name: Sky Blue Verified Purchase
I bought this to make candy meth for a Breaking Bad viewing party because I'm that sort of person. If you stop reading now I understand.

I don't know that I would call it a paste, and its barely a gel but it is of a thicker consistency than the food color drops I've used in the past. However the color was spot on for my blue meth candy!

I imagine if you're looking for a coloring that is of a gel or paste consistency its because you maybe don't want to thin out a frosting or icing too much with something liquidy and while this is not thick, I think the concentrated vibrancy of the color would require less than regular coloring and so it should be ok.
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3 of 4 people found the following review helpful By KatyKatIL TOP 1000 REVIEWER on July 11, 2012
Color Name: Super Black Verified Purchase
I finally received the color that I ordered - there was a mixup on the seller's end, but they did
get right on it and send out the right color. I have not used it yet - I bought it for special cupcakes
for an event in a few days. I'll add to the review when we have actually used the product.

I did want to mention, though, for those who think this might be a really great deal - the bottle
you see in the photo is NOT the bottle you are purchasing. You are getting one of the very small (under 3" tall)
drop bottles, not one of the large ones shown in the photograph. I wanted to point that out, because for people who
are only looking at the photos, it is misleading. Not sure why some sellers feel the need to be sneaky, but
I guess they try for more sales that way.

I'll be back to review the actual gel once we are done with the project.
Just don't expect the big bottle when you purchase from this listing.

UPDATE:
Well, I am now a HUGE fan of the gel coloring!
It worked like a dream, gave us a beautiful frosting that looked like black leather (but soft).
No purples or blues, no weird shades - just great color.
Now I will probably have to get more colors, because with these, I might start decorating cupcakes again!
I am adding a photo of our cookout cupcakes that we used the frosting for... it all looked great!
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