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  • Americolor Soft Gel Paste .75 oz. - Bright White
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Americolor Soft Gel Paste .75 oz. - Bright White


Price: $4.60 & FREE Shipping
In Stock.
Ships from and sold by TCP Global Corp.
bright white
  • 3/4 oz. squeeze bottle
8 new from $1.59

Frequently Bought Together

Americolor Soft Gel Paste .75 oz. - Bright White + AmeriColor Student Soft Gel Paste Food Color 12 Pack Kit + AmeriColor Electric Color Soft Gel Paste Food Color 12 Pack Kit
Price for all three: $33.36

These items are shipped from and sold by different sellers.

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Product Details

Color: bright white
  • Shipping Weight: 8 ounces (View shipping rates and policies)
  • ASIN: B000MSZTQA
  • Average Customer Review: 4.4 out of 5 stars  See all reviews (91 customer reviews)
  • Amazon Best Sellers Rank: #11,972 in Kitchen & Dining (See Top 100 in Kitchen & Dining)
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Product Description

Color: bright white

Soft Gel Paste represents acompletely new approach to food color formulation, delivering superior resultsover conventional food colors, especially when coloring icings and whippedtoppings. Certified kosher by United States K of Los Angeles, California Rabbi Yehudah Bukspan, Supervisor


Customer Questions & Answers

Customer Reviews

Goodbye "pinkish" red!
Beth Barboza
I still love many, many things Wilton - but for color I'm hooked on Americolor!
F. Neiling
True vibrant colors and easy to use.
Christmas collector

Most Helpful Customer Reviews

17 of 20 people found the following review helpful By F. Neiling on April 14, 2011
Color Name: bright white Verified Purchase
When I learned to decorate cakes over 10 years ago, I learned using Wilton. I love Wilton, I'm a big advocate for all things Wilton. Until now. I am officially an Americolor convert. These colors are so amazingly vibrant! And using them to make paint (with clear vanilla), to paint on fondant and gumpaste is a TREAT. They are some much smoother and easier to use and the colors are so brilliant I doubt I will ever buy Wilton color again. I still love many, many things Wilton - but for color I'm hooked on Americolor!
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6 of 6 people found the following review helpful By LB on May 23, 2013
Color Name: Royal Blue Verified Purchase
Item description indicated that this was for a 5 ounce bottle, I received a .75 ounce bottle at an inflated price (I can get it much cheaper locally in the smaller size). All seller offered to do was correct the listing! Horrible service, don't order from LARKS!!!
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9 of 12 people found the following review helpful By Shanomie on March 28, 2012
Color Name: Super Black Verified Purchase
I read the previous reviews of AmeriColor's Super Black icing coloring and decided to give it a try to make my daughter's zebra-striped birthday cake. I wanted a black that I could use without having to start with chocolate icing (birthday girl does not like chocolate!). It turned snow-white marshmallow fondant BLACK, with very little of the gel and no noticeable taste difference. I was afraid that the coloring would leave my hands purple or blue, but the only place I noticed a stain was where I touched the full-strength coloring directly--once I mixed it in with the melted marshmallow before mixing the powdered sugar in to make the fondant, there were not problems with stains. I can't say if it would stain stone counters, though--I was not brave enough to test it on my granite, and so I kneaded the fondant on wax paper. Like other reviewers, I was a Wilton fan for years, but love this new alternative and will definitely be using AmeriColor from now on.
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2 of 2 people found the following review helpful By Holly Golightly on October 17, 2010
Color Name: Super Black Verified Purchase
Turns royal icing black, black, black with one squirt. Amazing! Sorry for the repetitions, but it really is fabulous ... and black.:)
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1 of 1 people found the following review helpful By bojj on February 4, 2014
Color Name: bright white Verified Purchase
I purchased this hoping that it would help make my frosting super white. However I found that it barely made any difference. I would not recommend this product.
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1 of 1 people found the following review helpful By Stephanie on February 28, 2013
Color Name: Super Black Verified Purchase
Make some Christmas Coal with this gel and sugar cookies.. it was a big hit and only left the tongue a little black :)
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1 of 1 people found the following review helpful By Janice L on June 28, 2012
Color Name: Red Verified Purchase
This was the exact red color that we needed for our rainbow cake. With most red colorings you have to use a lot of the coloring to get a real red color, not with this gel. It made the icing red with the first few drops.
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1 of 1 people found the following review helpful By Carrie Fremont on September 28, 2011
Color Name: navy blue Verified Purchase
I was making a wedding cake for a bride who wanted the navy blue lace on her wedding gown copied onto the sides of her cake. This color was perfect, and the the bride loved it.
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