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AmeriColor Gel Paste

by AmeriColor
4.3 out of 5 stars  See all reviews (57 customer reviews)

Price: $3.75
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Only 12 left in stock.
Ships from and sold by LARKS Cake & Candy- 99% Free Shipping.
  • This highly concentrated gel food colour is formulated with the necessary die concentration lev...
  • ľ ounce/21 gram squeeze bottle
  • Size: ľ oz
  • Colour/Pattern: Violet


Product Details

Color: Violet
  • Shipping Weight: 8 ounces (View shipping rates and policies)
  • ASIN: B000MT7ZLQ
  • Average Customer Review: 4.3 out of 5 stars  See all reviews (57 customer reviews)
  • Amazon Best Sellers Rank: #9,605 in Kitchen & Dining (See Top 100 in Kitchen & Dining)
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Product Description

Color: Violet

Soft Gel Paste represents acompletely new approach to food color formulation, delivering superior resultsover conventional food colors, especially when coloring icings and whippedtoppings Certified kosher by United States K of Los Angeles, California Rabbi Yehudah Bukspan, Supervisor


Customer Reviews

It was quite easy to mix in and the color is very bright and vivid. W. Lachar  |  10 reviewers made a similar statement
My daughter runs cake business. No Excuses  |  5 reviewers made a similar statement
Most Helpful Customer Reviews
11 of 13 people found the following review helpful
5.0 out of 5 stars I am an Americolor convert! April 14, 2011
Color Name:bright white|Amazon Verified Purchase
When I learned to decorate cakes over 10 years ago, I learned using Wilton. I love Wilton, I'm a big advocate for all things Wilton. Until now. I am officially an Americolor convert. These colors are so amazingly vibrant! And using them to make paint (with clear vanilla), to paint on fondant and gumpaste is a TREAT. They are some much smoother and easier to use and the colors are so brilliant I doubt I will ever buy Wilton color again. I still love many, many things Wilton - but for color I'm hooked on Americolor!
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8 of 10 people found the following review helpful
5.0 out of 5 stars great food dye September 30, 2011
Color Name:Electric Pink|Amazon Verified Purchase
Best food dye I have ever used. I have since found it locally at Hobby Lobby though with a 40% off coupon.
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2 of 2 people found the following review helpful
5.0 out of 5 stars Makes great meth! (Sky Blue) March 19, 2013
Color Name:Sky Blue|Amazon Verified Purchase
I bought this to make candy meth for a Breaking Bad viewing party because I'm that sort of person. If you stop reading now I understand.

I don't know that I would call it a paste, and its barely a gel but it is of a thicker consistency than the food color drops I've used in the past. However the color was spot on for my blue meth candy!

I imagine if you're looking for a coloring that is of a gel or paste consistency its because you maybe don't want to thin out a frosting or icing too much with something liquidy and while this is not thick, I think the concentrated vibrancy of the color would require less than regular coloring and so it should be ok.
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6 of 8 people found the following review helpful
5.0 out of 5 stars Really, REALLY black! March 28, 2012
Color Name:Super Black|Amazon Verified Purchase
I read the previous reviews of AmeriColor's Super Black icing coloring and decided to give it a try to make my daughter's zebra-striped birthday cake. I wanted a black that I could use without having to start with chocolate icing (birthday girl does not like chocolate!). It turned snow-white marshmallow fondant BLACK, with very little of the gel and no noticeable taste difference. I was afraid that the coloring would leave my hands purple or blue, but the only place I noticed a stain was where I touched the full-strength coloring directly--once I mixed it in with the melted marshmallow before mixing the powdered sugar in to make the fondant, there were not problems with stains. I can't say if it would stain stone counters, though--I was not brave enough to test it on my granite, and so I kneaded the fondant on wax paper. Like other reviewers, I was a Wilton fan for years, but love this new alternative and will definitely be using AmeriColor from now on.
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1 of 1 people found the following review helpful
1.0 out of 5 stars Bait and Switch May 23, 2013
By LB
Color Name:Royal Blue|Amazon Verified Purchase
Item description indicated that this was for a 5 ounce bottle, I received a .75 ounce bottle at an inflated price (I can get it much cheaper locally in the smaller size). All seller offered to do was correct the listing! Horrible service, don't order from LARKS!!!
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1 of 1 people found the following review helpful
5.0 out of 5 stars Great February 28, 2013
Color Name:Super Black|Amazon Verified Purchase
Make some Christmas Coal with this gel and sugar cookies.. it was a big hit and only left the tongue a little black :)
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1 of 1 people found the following review helpful
5.0 out of 5 stars Sure is super red June 28, 2012
Color Name:Super Red|Amazon Verified Purchase
This was the exact red color that we needed for our rainbow cake. With most red colorings you have to use a lot of the coloring to get a real red color, not with this gel. It made the icing red with the first few drops.
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1 of 1 people found the following review helpful
5.0 out of 5 stars Best black coloring June 15, 2012
By Tara
Color Name:Super Black
I purchased this item after reading the reviews on Amazon. I've tried Wilton and several other black food coloring for coloring frosting, and NOTHING came close to the Americolor Black coloring. After using very little of the coloring, I was able to achieve a true black frosting. So many complements! I would strongly advise buying this item.
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Most Recent Customer Reviews
5.0 out of 5 stars Lemon Yellow Americolor
It's a lemon yellow and colors sugarpaste wonderfully just like you expect out of Americolor gel pastes. Definitely recommend it.
Published 1 day ago by Monica
5.0 out of 5 stars Great product
Entry level baker and have tried all other food coloring products. Color is true to form and gel paste is easy to work with.
Published 3 days ago by Julia McFarland
5.0 out of 5 stars Food coloring
I really liked the food coloring. It did the job and my wedding cake and groom cake turned out wonderful.
Published 13 days ago by Dare
4.0 out of 5 stars Unity Sand Dying
I used this to dye white unity sand from Michael's. It worked great! Regular food coloring turned out awful. I'm going to order the yellow, too. Read more
Published 20 days ago by GP's Mom
5.0 out of 5 stars Love
This is Definitely more pink and true to color than Wilton color gels (color is as advertised on the bottle). Also more convenient with the squeeze bottle!
Published 22 days ago by Lauren
5.0 out of 5 stars GR8 STUFF!!
LOVE these gel colors!!! They are rich, lovely colors that work well for frostings, for cake, royal icing, cookies dough or ornamental icing, etc. I just love them. Read more
Published 26 days ago by Sharon D. Cipolla
3.0 out of 5 stars Ni Difference
I was hoping to get a true navy color out of my fondant with this gel. However it was no different then the regular blue americolor gel. Read more
Published 1 month ago by Erica James
4.0 out of 5 stars good color
Came out really good. Product came in the mail fast. Would purchase again. It is definitely an egg yellow color. Nice to get a different yellow from wilton's sun yellow.
Published 1 month ago by rayray
5.0 out of 5 stars americolor
This the BEST color you can buy!
The Wilton colors are faded and drab. Will not buy wilton ever!
Love americolor and also love the spray
Published 1 month ago by Debra L. Shanas
5.0 out of 5 stars Amazing
This is the first time I use Americolor for royal icing and I have to say I only needed a few drops to have the perfect color! I will never buy Wilton colors
Published 1 month ago by Melissa
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