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In the past, I just didn't use tomato paste very often. That's because most brands are just nasty. We'd always have a can of Hunt's or Contadina around, but I'd always be disappointed whenever I used them. It's really annoying to, say, make homemade enchilada sauce, have it taste mediocre, and then add insult to injury by having to throw away half a can of leftover tomato paste.
Amore, by contrast, actually keeps the bright tomato flavor. Since it's in tubes, there's none of the "tinny" taste so common to canned foods. And it's so easy to squeeze out a small amount that I use it all the time. There are all sorts of soups and sauces that can benefit from a little tomato flavor, but which don't justify opening a whole can of paste. (Not to mention the fact that most canned pastes would make the food taste worse, not better.)
There are only two mysteries about this product for me. First, a 1 1/2 tablespoon serving has 2 grams of fat. No other tomato pastes I looked at contain fat. Since the ingredients are only tomato paste and salt, I have to wonder where this fat comes from. The second mystery is that they label the box as "double concentrated." As far as I can tell, it's no more concentrated than any other tomato paste: I still have to use exactly the same amount in a recipe, it just tastes better than the other brands.
But I'll forgive Amore the mysterious fat and exaggerated labeling. This has become a cooking essential in my kitchen.
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I bought this for its convenience and "thrift factor" -seldom do I use an entire can of tomato paste and usually end up throwing the remainder out. I was extremely pleased to find that it had a very fresh taste, without the slightly burnt and "tinny" taste of canned tomato paste. I would not pay the around $4.00 price for a single tube, but it is an extremely good for the price when bought in bulk in Amazon's grocery store. It's great having it shipped to my desk at work, also - saves time that I'd rather spend on cooking and gas because it's not available at local stores.
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This stuff is great on the many, many times you only need a small amount of tomato paste, and don't want to waste the better part of a can. Plus, it is much better tasting than the domestic variety. A no brainer.
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