This essay on typography is actually an essay on far more. It goes well with William Morris and the Arts and Crafts movement, in its nostalgia for the 'humane' individual craftsman over the commerce and industry. Gill comes back, again and again, to question the proper places of mass production and handwork with respect to each other. He was an idealistic, but still realized that industry was here to stay - it could not (and still can not) simply be wished away. The real goal is "an industrialism ... [with] many noble and admirable features."
Gill uses typography and printing as the vehicle for his social thoughts, and offers a good bit of advice on typography throughout. He discusses letter forms as ethetic, practical, and historical objects - especially interesting from a man who made so much typographic history himself.
I never did quite work my way through all of his social arguments, however. He seems to hold "engineers" as the opponents of art and perhaps creativity. I known that many engineers then and now lack training in esthetics and visual presentation. Anyone who's seen the Brooklyn Bridge or Eiffel Tower knows, however, that engineering is also a creative act. Gill ridiculed the practice of one worker designing a font, a second preparing it for transfer to metal, another cutting the master tools for each letter, and so on. I have to agree, the assembly line mentality is not suited to all tasks, especially when each product is as unique as a letter form. Still, among all arts, printing is perhaps the one most typified by team effort and division of labor. It would be a very rare individual who could create a text worth reading, create the font in which it is presented, set the type and run the press, and carry out all the other tasks needed to create a bound book. The question is not whether parts of a job should be handed to different specialists, but which jobs should be subdivided - a question I never saw answered.
This is a wonderful work by a man whose livelihood, art, and spiritual life all worked closely together. I recommend it to anyone who works in the arts, not just those with an interest in type.