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The book is geared towards non-mathematicians, but it is not just a tour. Pierce tackles the main ideas just not all the techniques and special cases.
Perfect for: anyone in science, linguistics, or engineering. Very good for: everyone else.
This is the ONLY book of which I am aware which attempts to present Shannon's results to the educated lay reader, and Pierce does a crackerjack job of it. Notwithstanding, this is not a book for the casual reader. The ideas underlying the theory are inherently subtle and mathematical, although there are numerous practical manifestations of them in nature, and in human "information transmission" behavior. On the other hand, this is a work which repays all effort invested in its mastery many times over.