What does it take to be the best of the best? An Unfair Fight, How Winners Sell and Sellers Win answers this question. Many salespeople can have a great year, or even a great decade, but few have great sales careers. My clients pay me for rapid growth. Rapid growth calls for rapid change, which is an exciting challenge for us individually and for organizations that want a stronger sales culture, increased sales and profits. An Unfair Fight, How Winners Sell and Sellers Win is a compilation of Fifty-Five articles written over a nine year period (2003-2012) published in The Merchant Magazine and Builders Product Digest. I live it! David Koenig, my editor, asked me, James, most sales writers become repetitive and boring after a couple months, how do you keep it fresh? Because I live it , was my answer. The articles are fresh because they are real. I am a salesman and proud of it. I work with salespeople in the field and in the classroom. I know what they go through. I believe they are the life blood of all business. I love sales and I love salespeople. When David Koenig told me that each article had to be around 720 words, but not more, I took it as a challenge. I work hard to bring you value quickly and make it interesting. My message is consistent, but each article has its own personality. My goal is not to have you do it my way, (that s my life-long challenge), but to think about, modify and play with, for gosh sakes, the way you do it always looking for a better way. Reading An Unfair Fight will make sales An Unfair Fight in your favor.