Otl Aicher was an outstanding personality in modern design. His work since the fifties, his period at the now legendary Hochschule f?r Gestaltung in Ulm, of which he was a co-founder, in the field of corporate design are major achievements in the visual culture of our times. An integral component of Aicher's work is that it is anchored in a "philosophy of making" inspired by such thinkers as Ockham, Kant or Wittgenstein, a philosophy concerned with the prerequisites and aims, the objects and claims, of design. Aicher's complete theoretical and practical writings on design (which include all other aspects of visual creativity, such as architecture) are available here for the first time.
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otl aicher analogous and digital with a foreword by wilhelm vossenkuhl otl aicher the world as design with a foreword by wolfgang jean stock wilhelm vossenkuhl is professor of philosophy at the university of munich, wolfgang jean stock the vice editor-in-chief of the architectural magazine baumeister.
About the Author
Otl Aicher was one of the outstanding exponents of modern design. since the fifties, since his time at the now legendary hochschule f?r gestaltung in ulm, of which he was a cofounder, he has produced corporate design, to mention just one field of his work, that is among the great achievements of contemporary visual culture - all that need be mentioned here are his designs for braun, lufthansa, second german television, the munich olympics of 1972, and ERCO. a fundamental aspect of aicher?s work is the fact that it is anchored in a "philosophy of making" inspired by thinkers like ockham, kant or wittgenstein, a philosophy dealing with the requirements and aims as well as the objects and claims of design. aicher?s writings on questions of design (covering all branches of visual design, right down to architecture) are available here complete for the first time.
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1 of 1 people found the following review helpful:
5.0 out of 5 stars
a designer who thinks,
By daniel rodriguez (barcelona Spain) - See all my reviews
This review is from: Analogous and Digital (Hardcover)
A summary of some articles from one of the gratest personalities of European design and the one who has most contributed to its theorical and pedagogic articulation. It is complementary to other book: The world as design, but more philosophic. basic fo designers and architects.
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