Analysis for Strategic Marketing is the first book in the market that takes the questions relevant to strategic marketing planning and describes precisely how to conduct the research and analyses needed to answer them. Rao and Steckel offer you this paperback book as a versatile tool to be used as a main text or supplement in your Senior undergraduate or MBA level advanced Marketing Research or Strategic Marketing courses.
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5.0 out of 5 stars
Excelente producto,
This review is from: Analysis for Strategic Marketing (Paperback)
El material recibido llegó en el tiempo estipulado y en perfectas condiciones.
Gracias.
12 of 22 people found the following review helpful:
5.0 out of 5 stars
Support materials are minimal,
By A Customer
This review is from: Analysis for Strategic Marketing (Paperback)
...Support for this text runs from minimal to nonexistent. There is NO data disk. The instructor's manual for this text is only 90 pages long, and half of that is syllabi for courses taught by Rao and Steckel, which you probably will not find helpful. Do NOT adopt this book as the main text for a class.
0 of 6 people found the following review helpful:
1.0 out of 5 stars
Did not receive this book,
By solarise (San Francisco, CA United States) - See all my reviews
This review is from: Analysis for Strategic Marketing (Paperback)
I waited a month for this book, sent emails regarding my order, and heard nothing back. I have filed a claim against this seller through Amazon.
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