The Analytic Hierarchy Process (AHP) and its generalization to dependence and feedback, the Analytic Network Process (ANP), are methods of relative measurement of tangibles and intangibles. Being able to derive such measurements is essential for making good decisions. This book is based on the Analytic Network Process and lays out a new approach for making decisions in light of their benefits, opportunities, costs and risks (BOCR) shows how to include the strategic criteria of the decision-maker that must be satisfied regardless of the particular decision being undertaken. This book includes all the important background material from the earlier book, The Analytic Network Process: Decision Making with Dependence and Feedback, published in 2001, and goes farther with new examples of estimating market share of companies based on the intangibles of customer perception, and new applications involving Benefits, Opportunities, Costs and Risks.
--This text refers to an alternate
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Thomas L. Saaty is the creator of the Analytic Hierarchy Process (AHP), a theory for how to establish measures for intangibles most often used in decision making. It has been generalized to the Analytic Network Process (ANP) for decision making with feedback and dependence in networks. The AHP/ANP is particularly useful in group decision making and for handling large-scale multi-criteria decision problems common in business, industry, and government. He holds the chair of Distinguished University Professor at the Pitt Graduate School of Business of the University of Pittsburgh.
In 2008 the Institute of Operations Research and Management Science (INFORMS)recognized him with its Impact Award: "The AHP has revolutionized how we resolve complex decision problems." In 2007 he was awarded the Akao Prize from the International Society of Quality Function Deployment. In 2005 he was elected to the National Academy of Engineering: "For the development and generalization of the analytic hierarchy process and the analytic network process in multicriteria decision-making." The International Society of the Analytic Hierarchy Process (ISAHP.org) was established in 1988 and meets every two years.
