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Analyzing Application Service Providers (Sun Microsystems Press)
 
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Analyzing Application Service Providers (Sun Microsystems Press) [Paperback]

Alexander L. Factor (Author)
5.0 out of 5 stars  See all reviews (3 customer reviews)


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Book Description

Sun Microsystems Press October 1, 2001
In this book, one of the ASP marketplace's most experienced consultants presents a comprehensive analysis and assessment of the ASP marketplace. Alexander Factor covers everything entrepreneurs and service providers need to know to build successful ASPs-and offers invaluable insights for enterprises seeking to use ASP services for competitive advantage. Analyzing Application Service Providers presents a complete analytical framework for ASPs and their customers. Sun consultant Alexander Factor introduces customer value propositions, the economics of the ASP model, ASP service definitions and descriptions, key ASP technologies and architectures, guidance on ASP investment decision-making, and more. He concludes with a detailed review of the ASP "ecosystem," and the evolving impact of ASPs on the business models of each participant in that ecosystem-provider, supplier, and customer. This book is for every participant in the ASP value chain: entrepreneurs, providers of technology to ASPs, system integrators, VARs, investors, and decision-makers considering using ASPs.

Editorial Reviews

From the Back Cover

The pragmatic analysis of ASP phenomenon and up-to-the-minute decision-making guide for ASP entrepreneurs, leaders, and customers.

ASP business models, designs, architectures, methodologies, enabling technologies, economics, and more.

The ASP revolution is on the way. Now, there's a complete guide to profiting from it.

In Analyzing Application Service Providers, one of the ASP marketplace's most experienced consultants presents a comprehensive analysis and assessment of the ASP marketplace. Alexander L. Factor covers everything entrepreneurs and service providers need to know to build successful ASPs — and offers invaluable insights for enterprises seeking to use ASP services for competitive advantage.

Factor presents a complete analytical framework for ASPs and their customers, encompassing customer value propositions, the economics of the ASP model, ASP service definitions and descriptions, key ASP technologies and architectures, guidance on ASP investment decision-making, and more. He concludes with a detailed review of the ASP "ecosystem," and the evolving impact of ASPs on each participant in that ecosystem — provider, supplier, and customer.

SUN PROFESSIONAL SERVICES

CHAPTER 1
The History and Evolution of Outsourcing and ASP introduces the ASP phenomenon, presents clear definitions, and introduces the challenges faced by today's service providers.
CHAPTER 2
Why Companies Outsource explains why enterprises are increasingly finding compelling value in outsourcing.
CHAPTER 3
Understanding ASP analyzes the ASP phenomenon: business drivers, technical enablers, and key barriers to success.
CHAPTER 4
Taxonomy for ASP Economies reviews the economic factors that make ASPs so compelling -- and develops a comprehensive classification of ASP economies.
CHAPTER 5
Network Computing and ASP Architectures presents a complete framework for architecting ASPs for maximum accessibility, reliability, availability, scalability, flexibility, security, and manageability.
CHAPTER 6
ASP Types and Services introduces ASP data centers and offers up-to-date definitions of ASP types, their designs, and services offerings.
CHAPTER 7
Managing ASPs reviews the key business and technical issues associated with day-to-day ASP management, including monitoring, operations, customer care, and service management.
CHAPTER 8
ASP Security Services addresses every aspect of securing ASP applications, focusing especially on security architectures, policies, and management.
CHAPTER 9
Strategic Analysis of ASP Types focuses on the value propositions, economies, and potential competitive advantages available to providers of co-location, managed hosting, application infrastructure, and to pure-play ASPs.
CHAPTER 10
ASP Enabling: Requirements and Fulfillment identifies and reviews strategic ASP networking, platform, application, integration, and service management technologies.
CHAPTER 11
The Future of ASP looks ahead, drawing upon the extraordinary knowledge Sun Microsystems has on ASP markets, technologies, and customers.

About the Author

ALEXANDER L. FACTOR, a Sun Professional Services consultant based in the Chicago area, has over 25 years' experience in business, technology, and consulting management. He has created and led groups of consultants specializing in enterprise-wide Internet strategies (e.g., ISP, CSP, ASP), Internet/Intranet architectures, network design, and network/systems management. He has served as Consulting Practice Leader at Sun Professional Services, and was formerly Chief Scientist for SHL Systemhouse, a $1 billion systems integrator.


Product Details

  • Paperback: 352 pages
  • Publisher: Prentice Hall PTR (October 1, 2001)
  • Language: English
  • ISBN-10: 0130894257
  • ISBN-13: 978-0130894250
  • Product Dimensions: 9 x 6.8 x 1 inches
  • Shipping Weight: 1.4 pounds
  • Average Customer Review: 5.0 out of 5 stars  See all reviews (3 customer reviews)
  • Amazon Best Sellers Rank: #2,622,463 in Books (See Top 100 in Books)

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Average Customer Review
5.0 out of 5 stars (3 customer reviews)
 
 
 
 
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Most Helpful Customer Reviews

21 of 22 people found the following review helpful:
5.0 out of 5 stars ASP's best communicator!, October 15, 2001
By A Customer
This review is from: Analyzing Application Service Providers (Sun Microsystems Press) (Paperback)
A wonderfully thorough examination on one of the most important themes facing tech-companies today! This book has it all; economics, strategic marketing processes, lucid observations and an incredibly learned analysis. I am stunned. Factor is hands down the world leader in ASP knowledge and a prophet in sizing up its future importance in the tech world. Read it!
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19 of 20 people found the following review helpful:
5.0 out of 5 stars Excellent book on hosted applications, January 11, 2002
By 
Patric Chang (Sunnyvale, CA USA) - See all my reviews
This review is from: Analyzing Application Service Providers (Sun Microsystems Press) (Paperback)
Well structured and excellent all round book on hosted applications covering: the motivations for outsourcing; what application service providers (ASPs) are all about; ASP types, services and techologies used. Also good sections on ASP security and strategic analysis of ASP types. Writing quality is good. The author knows his subject and text is well edited. Overall, a very useful guide to what the ASPs are all about and a comprehensive introduction into the challenging world of the ASPs.
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9 of 12 people found the following review helpful:
5.0 out of 5 stars Packed with information for a wide range of readers, August 25, 2002
This review is from: Analyzing Application Service Providers (Sun Microsystems Press) (Paperback)
This book is essential reading for all stakeholders in an ASP scenario: providers, clients, and investors/venture capitalists. The reasons for this bold statement are:

- PROVIDERS: Chapters 3 (Understanding ASP), 5 (Network Computing and ASP Architectures), 8 (ASP Security Services), and 10 (ASP Enabling: Requirements and Fulfillment) cover the critical success factors that the ASP needs to ensure, as well as gives a good overview of what it takes to frame a value proposition to potential clients.

- CLIENTS: Chapters 2 (Why Companies Outsource), 3 (Understanding ASP), 6 (ASP Types and Services), and 7 (Managing ASPs) show what to expect from an ASP, how to determine if outsourcing to one makes business sense, and how to effectively manage an ASP after the contract is signed.

- INVESTORS/VCs: Chapters 1 (The History and Evolution of Outsourcing and ASP), 2 (Why Companies Outsource), 4 (Taxonomy for ASP Economies), 9 (Strategic Analysis of ASP Types), and 11 (The Future of ASP) make a compelling case in favor of investing in an ASP, and how to properly evaluate proposed business models.

To be sure there is a lot of overlap of material that will be of interest between and among the stakeholders cited above, but the chapters I cited will be the ones that each should read first. What makes this book so valuable is the panoramic view of the ASP industry, and the level of detail that each topic is given. The author knows his stuff, and, more importantly, knows how to clearly communicate it.

If you are among the stakeholder groups cited above this is the single most informative book on the topic to date.

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