Customer Reviews

Analyzing Application Service Providers (Sun Microsystems Press)

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A wonderfully thorough examination on one of the most important themes facing tech-companies today! This book has it all; economics, strategic marketing processes, lucid observations and an incredibly learned analysis. I am stunned. Factor is hands down the world leader in ASP knowledge and a prophet in sizing up its future importance in the tech world. Read it!

Well structured and excellent all round book on hosted applications covering: the motivations for outsourcing; what application service providers (ASPs) are all about; ASP types, services and techologies used. Also good sections on ASP security and strategic analysis of ASP types. Writing quality is good. The author knows his subject and text is well edited. Overall, a very useful guide to what the ASPs are all about and a comprehensive introduction into the challenging world of the ASPs.

This book is essential reading for all stakeholders in an ASP scenario: providers, clients, and investors/venture capitalists. The reasons for this bold statement are:

- PROVIDERS: Chapters 3 (Understanding ASP), 5 (Network Computing and ASP Architectures), 8 (ASP Security Services), and 10 (ASP Enabling: Requirements and Fulfillment) cover the critical success factors that the ASP needs to ensure, as well as gives a good overview of what it takes to frame a value proposition to potential clients.

- CLIENTS: Chapters 2 (Why Companies Outsource), 3 (Understanding ASP), 6 (ASP Types and Services), and 7 (Managing ASPs) show what to expect from an ASP, how to determine if outsourcing to one makes business sense, and how to effectively manage an ASP after the contract is signed.

- INVESTORS/VCs: Chapters 1 (The History and Evolution of Outsourcing and ASP), 2 (Why Companies Outsource), 4 (Taxonomy for ASP Economies), 9 (Strategic Analysis of ASP Types), and 11 (The Future of ASP) make a compelling case in favor of investing in an ASP, and how to properly evaluate proposed business models.

To be sure there is a lot of overlap of material that will be of interest between and among the stakeholders cited above, but the chapters I cited will be the ones that each should read first. What makes this book so valuable is the panoramic view of the ASP industry, and the level of detail that each topic is given. The author knows his stuff, and, more importantly, knows how to clearly communicate it.

If you are among the stakeholder groups cited above this is the single most informative book on the topic to date.