Richard Krueger offers a rich and valuable discussion of focus group analysis that is sure to become a major guide in future focus group efforts. Analysis of focus group data is different from analysis of data collected through other qualitative methodologies and this presents new challenges to researchers. This book overviews important principles guiding focus group research, suggests a systematic and verifiable analysis strategy. Krueger is not doctrinaire: he offers multiple approaches and invites others to share their strategies for analysis. The book is helpful for academic audiences, focus group practitioners and the occasional moderator. The straightforward approach contains hundreds of helpful tips.
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About the Author
Richard Krueger, Ph.D., is a professor emeritus and senior fellow at the University of Minnesota. He spent 25 years with the University of Minnesota Extension Service serving as evaluation leader. Now he teaches qualitative research methods and program evaluation at the University of Minnesota. Although trained as a quantitative researcher, he was drawn to qualitative research. He has spent the last 30 years learning about, practicing, and teaching focus group interviewing.
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Inside This Book
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First Sentence:
In qualitative research, we are open to different ways of seeing the world. Read the first page Key Phrases - Statistically Improbable Phrases (SIPs): (learn more)
beginning moderators, conversational report, assistant moderator, moderator team, focus group analysis, focus group interviewing, oral reporting, notable quotes, several focus groups, focus group research, oral summary, focus group results Key Phrases - Capitalized Phrases (CAPs): (learn more)
Moderating Focus Groups, Little Later, Service Centers, Thousand Oaks New!
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Front Cover | Table of Contents | First Pages | Index | Back Cover | Surprise Me!
In qualitative research, we are open to different ways of seeing the world. Read the first page Key Phrases - Statistically Improbable Phrases (SIPs): (learn more)
beginning moderators, conversational report, assistant moderator, moderator team, focus group analysis, focus group interviewing, oral reporting, notable quotes, several focus groups, focus group research, oral summary, focus group results Key Phrases - Capitalized Phrases (CAPs): (learn more)
Moderating Focus Groups, Little Later, Service Centers, Thousand Oaks New!
Books on Related Topics | Concordance | Text Stats Browse Sample Pages:
Front Cover | Table of Contents | First Pages | Index | Back Cover | Surprise Me!
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- Collins Gem Body Language: How to Understand the Unspoken Language of Your Body by David Lambert on page 23
- Art of Scientific Investigation by William Ian Beveridge on page 24
- A Handbook for Social Science Field Research: Essays & Bibliographic Sources on Research Design and Methods by Ellen Perecman on page 114
- The Wilder Nonprofit Field Guide to Conducting Successful Focus Groups by Judith Sharken Simon in Back Matter
- Researching the Public Opinion Environment: Theories and Methods (SAGE Series in Public Relations) by Sherry Devereaux Ferguson in Front Matter
- Methods in Medical Ethics by Jeremy Sugarman on page 189
- Handbook of Communication Audits for Organisations by Owen D.W. Hargie in Back Matter
See all 9 books citing this book
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