Written by a leading authority, this book examines the complexities of seniors' housing markets and explains what developers, investors, and other professionals need to know to understand and operate in these specialized niches. Beginning with a historical overview of seniors' housing, to familiarize the reader with the various product types and how they relate to the needs of seniors, the book goes on to explain the details of market analysis, consumer research, market segmentation, financial analysis, market maturation versus market saturation, and gauging performance of seniors' housing. Three case studies of regional markets are also included comparing the development trends of both independent and assisted living within each market.
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About the Author
Susan Brecht is the president of Brecht Assoc. Inc., and has been responsible for conducting studies and assisting clients in the planning and development of many retirement communities. She is a frequent lecturer and a member of numerous organizations serving the seniors' housing industry.
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1 of 1 people found the following review helpful:
4.0 out of 5 stars
Market Analysis tool,
By RJS (Franklin, Michigan) - See all my reviews
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This review is from: Analyzing Seniors' Housing Markets (Hardcover)
I purchased this book to guide me through a market feasibility analysis for my business plan to open 8 Assisted Living campuses in the next 10 years. It is a great reference guide and gave me everything I needed to create a nice business plan. I ended up hiring a company to create the feasibility study and used this book to explain to me, and the readers of my business plan, what data is collected, why it is important and what the results are. There is also a lot of background information I used that saved me a lot of time, such as trends in the AL market, critical care givers, demographic data interpretation, etc.
This is the only book I purchased to help me with my business plan so I can't compare it to others, but I found everything I needed under one cover, and to me that says a lot. Also the information is up to date, a claim many other reference books cannot claim. I highly recommend this if you are looking into interpreting a feasibility study, or commissioning one.
1 of 1 people found the following review helpful:
5.0 out of 5 stars
Great Book,
This review is from: Analyzing Seniors' Housing Markets (Hardcover)
I purchased this book to help with my thesis project in Planning and Architecture. The book is a great resource to have on hand. It describes elements that you will need when planning and designing a Retirement Community building or campus. I would recommend this book to anyone who is starting to plan and/or design for a Senior Community.
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Inside This Book
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First Sentence:
The origins of today's seniors' housing industry can be found in the communities developed by various church groups to care for elderly clergy and parishioners. Read the first page Key Phrases - Statistically Improbable Phrases (SIPs): (learn more)
market area draw, assisted living beds, economic target market, upfront entry fee, direct consumer research, market area definition, independent living units, freestanding assisted living facilities, market maturation, geographic draw, troubled facilities, assisted living segment, life care concept, assisted living industry, assisted living development, refundable entrance fees, market penetration analyses, qualified households, assisted living units, preliminary financial analysis, stabilized occupancy, congregate communities, defined market area, assisted living residents, market penetration analysis Key Phrases - Capitalized Phrases (CAPs): (learn more)
Census Bureau, Pompano Beach, New York, Boca Raton, Delray Beach, Deerfield Beach, Park Ridge, Hamilton County, American Seniors Housing Association, New Jersey, Bucks County, Palm Beach County, Social Security, Broward County, Case Studies of Three Regional Markets, National Investment Center, Bryn Mawr, Calculation Guide Total, Current Population Reports, Fiddler's Woods, Historical Perspective, North Carolina, Total Qualified Households, Delaware Valley, Estimated Household Income New!
Books on Related Topics | Concordance | Text Stats Browse Sample Pages:
Front Cover | Table of Contents | First Pages | Index | Back Cover | Surprise Me!
The origins of today's seniors' housing industry can be found in the communities developed by various church groups to care for elderly clergy and parishioners. Read the first page Key Phrases - Statistically Improbable Phrases (SIPs): (learn more)
market area draw, assisted living beds, economic target market, upfront entry fee, direct consumer research, market area definition, independent living units, freestanding assisted living facilities, market maturation, geographic draw, troubled facilities, assisted living segment, life care concept, assisted living industry, assisted living development, refundable entrance fees, market penetration analyses, qualified households, assisted living units, preliminary financial analysis, stabilized occupancy, congregate communities, defined market area, assisted living residents, market penetration analysis Key Phrases - Capitalized Phrases (CAPs): (learn more)
Census Bureau, Pompano Beach, New York, Boca Raton, Delray Beach, Deerfield Beach, Park Ridge, Hamilton County, American Seniors Housing Association, New Jersey, Bucks County, Palm Beach County, Social Security, Broward County, Case Studies of Three Regional Markets, National Investment Center, Bryn Mawr, Calculation Guide Total, Current Population Reports, Fiddler's Woods, Historical Perspective, North Carolina, Total Qualified Households, Delaware Valley, Estimated Household Income New!
Books on Related Topics | Concordance | Text Stats Browse Sample Pages:
Front Cover | Table of Contents | First Pages | Index | Back Cover | Surprise Me!
Citations (learn more)
This book cites 11
books:
See all 11 books this book cites
1
book
cites this book:
- Market Segmentation by Art Weinstein on page 95, page 112, and page 121
- Independent Living (Carnegie young people initiative) by Robert Bell on page 146
- Population Projections (Series PP2) by Office for National Statistics on page 22
- Practical Marketing Research by Jeffrey L. Pope on page 95
- Chester County (SC) (Images of America) by Glinda Price Coleman on page 146
See all 11 books this book cites
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