Anatomy of a Business Plan [Paperback]

Linda Pinson (Author)

Book Description

Publication Date: August 30, 2001 | ISBN-10: 0793146003 | ISBN-13: 978-0793146000 | Edition: 5

The carefully written, well-thought-out business plan fell out of fashion in the dot-com craze, but in the year following the technology stock market crash it has become apparent that this basic building block of business is an entrepreneur's best friend.

Award-winning author and business planning expert Linda Pinson has updated the book that has helped over 1 million businesses get up and running. Both new and established businesses will benefit from Anatomy of a Business Plan's mix of time-tested planning strategies and an entirely new chapter on marketing techniques.

Editorial Reviews

Review

"One of the newest-and best-on the topic" -- --Crain’s --This text refers to an out of print or unavailable edition of this title.

About the Author

Linda Pinson is an award-winning author, business planning expert, speaker, and nationally recognized business educator with a specialty in financial management and small business curriculum development. The author of seven popular books geared to entrepreneurs, she has also developed and published the best-selling business plan software program Automate Your Business Plan.

Linda is an SBA advisory board member and also serves on boards at California State University at Fullerton and Rancho Santiago College. Her work has been recognized and awarded by the U.S. Small Business Association, the National Association of Women Business Owners, and the White House Conference on Small Business. The previous edition of Anatomy of a Business Plan won the Benjamin Franklin Award for Best BusinessBook.

To learn more about Linda Pinson, visit her website at www.business.com.

Product Details

• Paperback: 288 pages
• Publisher: Kaplan Business; 5 edition (August 30, 2001)
• Language: English
• ISBN-10: 0793146003
• ISBN-13: 978-0793146000
• Product Dimensions: 10.9 x 8.5 x 0.7 inches
• Shipping Weight: 1.4 pounds
• Average Customer Review: 4.5 out of 5 stars  See all reviews (6 customer reviews)
• Amazon Best Sellers Rank: #646,316 in Books (See Top 100 in Books)
  • #74 in Books > Business & Investing > Small Business & Entrepreneurship > Business Plans

More About the Author

LINDA PINSON is the author of nine business books and the developer/publisher of the business plan software program, AUTOMATE YOUR BUSINESS PLAN. Her book, Anatomy of a Business Plan (winner of the Ben Franklin Award for "Best Business Book of the Year") has been used by over one million business owners. Anatomia de un Plan de Negocio, the Spanish language edition, has been serving the Latino community for since 1998. Linda's publishing company, Out of Your Mind...and Into the MarketplaceTM, was named Small Press Publisher of the Year. Linda was also selected by the U.S. Small Business Administration in Washington D.C. to write its government business plan publication MP-32, How to Write a Business Plan. Her books are in libraries and bookstores throughout the U.S. and have been translated into Italian, Chinese, Spanish and other languages for foreign use. The books and software are used as course material in universities, SBDCs, and technical colleges. Customized versions of the Automate Your Business Plan software have been utilized by Dale Carnegie(R) Training Centers Worldwide and The American Bar Association. Linda is a nationally recognized speaker, educator and business consultant, specializing in business planning and financial management.

Linda's dedication to the small business community led to her being honored as Education Advocate of the Year and SBA Regional Women in Business Advocate of the Year. She was the founding California State President of the National Association of Women Business Owners (NAWBO California). Linda currently serves as an Advisory Board member for the Tri-County Lead SBDC and is Board Secretary for the Small Business Financial Development Corporation OC.

Customer Reviews

Most Helpful Customer Reviews

19 of 19 people found the following review helpful:

5.0 out of 5 stars A very clear, very "reader friendly", step-by-step guide., April 5, 2000

By 

Midwest Book Review (Oregon, WI USA) - See all my reviews

This review is from: Anatomy of a Business Plan: A Step-By-Step Guide to Starting Smart, Building the Business, and Securing Your Company's Future (Paperback)

There are numerous books on business plans on the market, but Linda Pinson and Jerry Jinnett's Anatomy Of A Business Plan is one of the clearest: it provides a step-by-step guide to writing the plan and building the business, and appears here in its 4th edition to provide all the details in building - and changing - a business plan.

16 of 16 people found the following review helpful:

5.0 out of 5 stars good starting point, January 9, 2001

By 

Jeffrey L. Seglin "Seglin" (Boston, MA USA) - See all my reviews
(REAL NAME)   

This review is from: Anatomy of a Business Plan: A Step-By-Step Guide to Starting Smart, Building the Business, and Securing Your Company's Future (Paperback)

Great book on the basics of writing a professional business plan for any small company. For anyone who's starting a business for the first time or is sitting down to write his or her first business plan, this is among the most useful books to turn to. The chapters for the most part walk the reader through the various section of the business plan and there are examples of actual plans following the author's guide in the appendixes to the book. There are also worksheets and a useful glossary. The writing is clear and a good starting point.

26 of 31 people found the following review helpful:

3.0 out of 5 stars Good, but rather simple., June 9, 2000

By 

SL "pismo10" (Marshfield, MA United States) - See all my reviews

Amazon Verified Purchase

This review is from: Anatomy of a Business Plan: A Step-By-Step Guide to Starting Smart, Building the Business, and Securing Your Company's Future (Paperback)

Good ideas, well organized, but a bit simple. If you want to start something more complex than a simple "mom & pop feel" type business you need go elsewhere.