Anatomy of a Business Plan: A Step-by-Step Guide to Building a Business and Securing Your Company's Future (Anatomy of a Business Plan: A Step-By-Step ... Smart, Building the Business, & Securin) [Paperback]

Linda Pinson (Author)

Book Description

ISBN-10: 0793191920 | ISBN-13: 978-0793191925 | Publication Date: November 1, 2004 | Edition: 6

What does it take to succeed in starting and running a small business? All the experts advise writing a business plan to map the trajectory of a new or existing venture. Even though writing a plan may seem like an intimidating undertaking, with the right help, anyone can do it. For expert guidance to take advantage of powerful business-building opportunities, the latest edition of the bestselling Anatomy of a Business Plan offers step-by-step, proven advice.

Updated with the latest changes affecting small businesses through 2005, the sixth edition also includes a new resource section to help businesses research financial and marketing information. Three complete sample business plans, along with the blank forms to create a plan, make this a hands-on, user-friendly guide.

Designed for beginning and growth-oriented entrepreneurs, or for those ready to move their dream businesses into action, it includes complete templates to:

• Develop an executive summary that grabs attention.
• Envision the organizational plan to lay the groundwork for success.
• Create the marketing plan that powers growth.
• Build for the future with airtight financial documentation.

While Anatomy of a Business Plan is ideal for entrepreneurs at all levels, it is also used in classrooms, workshops, and training. Many corporations use it to help their divisions, departments, and subsidiaries develop plans for new business expansion and growth. Once written, a plan is only effective when put to use! Guidelines for packaging and updating the plan complete the picture—so any business leader can create a living, accessible plan to support long-term success.

Editorial Reviews

Review

"One of the newest-and best-on the topic" -- --Crain’s

About the Author

Linda Pinson is a nationally recognized speaker, award-winning author, educator, consultant and expert in the areas of small business planning and financial management.  Author of numerous bestselling titles for entrepreneurs, she has also developed the popular ""Automate Your Business Plan"" software to accompany the bestselling Anatomy of a Business Plan.  A member of the U.S. Small Business Advisory Council for the past five years, she is an active speaker at the Association of Small Business Development Centers annual conferences and has served as delegate to the White House Conference on Small Business.

Product Details

• Paperback: 304 pages
• Publisher: Kaplan Publishing; 6 edition (November 1, 2004)
• Language: English
• ISBN-10: 0793191920
• ISBN-13: 978-0793191925
• Product Dimensions: 10.9 x 8.4 x 0.7 inches
• Shipping Weight: 1.6 pounds
• Average Customer Review: 4.5 out of 5 stars  See all reviews (6 customer reviews)
• Amazon Best Sellers Rank: #136,341 in Books (See Top 100 in Books)
  • #21 in Books > Business & Investing > Small Business & Entrepreneurship > Business Plans

More About the Author

LINDA PINSON is the author of nine business books and the developer/publisher of the business plan software program, AUTOMATE YOUR BUSINESS PLAN. Her book, Anatomy of a Business Plan (winner of the Ben Franklin Award for "Best Business Book of the Year") has been used by over one million business owners. Anatomia de un Plan de Negocio, the Spanish language edition, has been serving the Latino community for since 1998. Linda's publishing company, Out of Your Mind...and Into the MarketplaceTM, was named Small Press Publisher of the Year. Linda was also selected by the U.S. Small Business Administration in Washington D.C. to write its government business plan publication MP-32, How to Write a Business Plan. Her books are in libraries and bookstores throughout the U.S. and have been translated into Italian, Chinese, Spanish and other languages for foreign use. The books and software are used as course material in universities, SBDCs, and technical colleges. Customized versions of the Automate Your Business Plan software have been utilized by Dale Carnegie(R) Training Centers Worldwide and The American Bar Association. Linda is a nationally recognized speaker, educator and business consultant, specializing in business planning and financial management.

Linda's dedication to the small business community led to her being honored as Education Advocate of the Year and SBA Regional Women in Business Advocate of the Year. She was the founding California State President of the National Association of Women Business Owners (NAWBO California). Linda currently serves as an Advisory Board member for the Tri-County Lead SBDC and is Board Secretary for the Small Business Financial Development Corporation OC.

Customer Reviews

Most Helpful Customer Reviews

19 of 19 people found the following review helpful:

5.0 out of 5 stars A very clear, very "reader friendly", step-by-step guide., April 5, 2000

By 

Midwest Book Review (Oregon, WI USA) - See all my reviews

This review is from: Anatomy of a Business Plan: A Step-By-Step Guide to Starting Smart, Building the Business, and Securing Your Company's Future (Paperback)

There are numerous books on business plans on the market, but Linda Pinson and Jerry Jinnett's Anatomy Of A Business Plan is one of the clearest: it provides a step-by-step guide to writing the plan and building the business, and appears here in its 4th edition to provide all the details in building - and changing - a business plan.

16 of 16 people found the following review helpful:

5.0 out of 5 stars good starting point, January 9, 2001

By 

Jeffrey L. Seglin "Seglin" (Boston, MA USA) - See all my reviews
(REAL NAME)   

This review is from: Anatomy of a Business Plan: A Step-By-Step Guide to Starting Smart, Building the Business, and Securing Your Company's Future (Paperback)

Great book on the basics of writing a professional business plan for any small company. For anyone who's starting a business for the first time or is sitting down to write his or her first business plan, this is among the most useful books to turn to. The chapters for the most part walk the reader through the various section of the business plan and there are examples of actual plans following the author's guide in the appendixes to the book. There are also worksheets and a useful glossary. The writing is clear and a good starting point.

26 of 31 people found the following review helpful:

3.0 out of 5 stars Good, but rather simple., June 9, 2000

By 

SL "pismo10" (Marshfield, MA United States) - See all my reviews

Amazon Verified Purchase

This review is from: Anatomy of a Business Plan: A Step-By-Step Guide to Starting Smart, Building the Business, and Securing Your Company's Future (Paperback)

Good ideas, well organized, but a bit simple. If you want to start something more complex than a simple "mom & pop feel" type business you need go elsewhere.