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Anatomy of a Business Plan: The Step-by-Step Guide to Building a Business and Securing Your Company's Future (Anatomy of a Business Plan: A ... Smart, Building the Business, & Securin) Paperback – May 1, 2008


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Product Details

  • Series: Anatomy of a Business Plan: A Step-By-Step Guide to Starting Smart, Building the Business, & Securin
  • Paperback: 352 pages
  • Publisher: Out Of Your Mind . . . And Into The Mark; 7th edition (May 1, 2008)
  • Language: English
  • ISBN-10: 0944205372
  • ISBN-13: 978-0944205372
  • Product Dimensions: 0.7 x 8.2 x 10.7 inches
  • Shipping Weight: 1.8 pounds
  • Average Customer Review: 4.5 out of 5 stars  See all reviews (17 customer reviews)
  • Amazon Best Sellers Rank: #150,136 in Books (See Top 100 in Books)

Editorial Reviews

Review

"Anatomy of a Business Plan and [its companion software] Automate Your Business Plan have served as excellent business planning and financial analysis tools for Dale Carnegie Training Centers Worldwide."  —Marc K. Johnston, senior vice president, franchise development, Dale Carnegie Training Centers Worldwide

"Simply put, Anatomy of a Business Plan with its companion software, Automate Your Business Plan, is the best step-by-step guide to starting, building, and raising capital for your business."  —Thomas Jay Wacker, Centaur Holdings Corporation

From the Publisher

Thank you for choosing Anatomy of a Business Plan as the tool to help you write your business plan. I think you will be pleased with this new edition.

It has often been said that, "You can run your business by the seat of your pants--but you will probably end up with torn pants." One of the principal reasons for business failure is the lack of an adequate business plan. In today's world, both small and large businesses have come to understand that they need to take the time to evaluate their business potential and map a plan for the future. It is also understood that lenders and investors no longer risk their money on a business unless they have good reason to think that it will be successful (i.e., profitable).

It is the goal of this book to give you a clear, concise, and easy-to-understand process to follow as you develop your business plan. I have been working with business owners for many years and most of them have the same problem--they are experts in their industries, but are novices when it comes to business planning. In fact, many times, the prospect of writing a business plan is so formidable that business owners avoid it until it becomes a requirement for one reason or another.

I, on the other hand, am not an expert in your industry. My job is to guide you step-by-step through the business planning process. If I am successful, you can follow that process, apply your industry expertise, and write a winning business plan for your company.

Who is this book for? I frequently get asked if Anatomy of a Business Plan is appropriate for a big business or a tiny business--a start-up business or an existing business--high tech or low tech--a business seeking funding or a business looking for an internal planning tool--a product business or a service business--a restaurant or a technology business--a sole proprietorship or a corporation--or a division within a company. The answer is that it is the right book for all of the above. No matter who you are, the business planning process is the same.

It is your focus that differs. If you are a smaller business and your business plan is intended only for internal use, your plan may be shorter and you may choose to address only certain issues. On the other hand, if your business is larger and more complex, you will probably need to put key people to work on the development of a more critical business plan that will be in keeping with your company vision.

If you need funding, you will have to consider the goals of the lender or investor and address those issues. If you are a new business, you will only have projections. If you are an existing business, you will also have historical information. If you are a pure service business, you have no cost of goods. If you are a product business, you do. If you are high tech or low tech, the process is still the same. The variable is how you focus on your specific industry.

The simplification of your business planning task has always been the primary goal of Anatomy of a Business Plan. In order to get the most out of the book and to make your job easier, I would suggest that the first thing you do is read the book to give you a general overview of the format and content. After reading, you will be ready to begin working your way through the actual business planning process.

Example Business Plans

In the back of the book (Appendix I, II, III, and IV) you will find four full-length business plan examples that are for four different kinds of business. All four were written by the business owners and/or consultants they worked with. The common tools that they used were Anatomy of a Business Plan and its companion software, Automate Your Business Plan.

* Marine Art of California is a start-up product business. The plan is for a sole proprietorship dealing in fine art pieces. The owner is seeking short-time limited partners and plans to recapture 100% ownership within about four years. We have added a possible one-year history for this business to show what might have happened during its first year.
* Dayne Landscaping, Inc. is a one-year-old landscaping and snow removal (service) business. It is a small corporation, seeking to expand into new territories. Dayne Landscaping, Inc. is planning to seek funding from a traditional lending institution (bank).
* Wholesale Mobile Homes.com, Inc. is a dot.com bricks and clicks start-up corporation planning to go after $10 million in venture capital. Because the business is more complex and is seeking venture capital, the executive summary, and the organizational and marketing plans are researched more heavily and written in more detail.
* Karma Jazz Café is an upscale restaurant that is scheduled to open in early 2008 in Fort Worth, Texas. This is the owner's second location of the same restaurant. The first Karma Jazz Café is in Atlanta, GA and is successfully up and running. The newest restaurant is considered to be a start-up business, but is patterned on and utilizes projected and historical financial information and other knowledge gained from the Atlanta location.

The interesting thing about the four plans is that they were researched and written by different people. As you read them, you will find that each of the writers brings something new and different into the planning process that will prove valuable to you in your own efforts.

Thank you again for choosing Anatomy of a Business Plan to help you accomplish your goal. I appreciate your confidence in Anatomy of a Business Plan and wish you success in the writing of your business plan!

Linda Pinson


More About the Author

LINDA PINSON is the author of nine business books and the developer/publisher of the business plan software program, AUTOMATE YOUR BUSINESS PLAN. Her book, Anatomy of a Business Plan (winner of the Ben Franklin Award for "Best Business Book of the Year") has been used by over one million business owners. Anatomia de un Plan de Negocio, the Spanish language edition, has been serving the Latino community for since 1998. Linda's publishing company, Out of Your Mind...and Into the MarketplaceTM, was named Small Press Publisher of the Year. Linda was also selected by the U.S. Small Business Administration in Washington D.C. to write its government business plan publication MP-32, How to Write a Business Plan. Her books are in libraries and bookstores throughout the U.S. and have been translated into Italian, Chinese, Spanish and other languages for foreign use. The books and software are used as course material in universities, SBDCs, and technical colleges. Customized versions of the Automate Your Business Plan software have been utilized by Dale Carnegie(R) Training Centers Worldwide and The American Bar Association. Linda is a nationally recognized speaker, educator and business consultant, specializing in business planning and financial management.

Linda's dedication to the small business community led to her being honored as Education Advocate of the Year and SBA Regional Women in Business Advocate of the Year. She was the founding California State President of the National Association of Women Business Owners (NAWBO California). Linda currently serves as an Advisory Board member for the Tri-County Lead SBDC and is Board Secretary for the Small Business Financial Development Corporation OC.

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Most Helpful Customer Reviews

11 of 11 people found the following review helpful By Arabella on June 5, 2008
Format: Paperback
Anatomy of a Business Plan is an outstanding guide for people that have never done a business plan before. It is in an easy language for all levels of entrepreneurs to follow.

I just followed the book and the excellent examples in order to complete my plan. Highly recommend this to everyone.

I gave a copy to my accountant.
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Format: Paperback
This is a very thorough book on creating a Business Plan. There is a lot to learn from this book. The book is fairly easy to read and understand and guides you through creating the Business Plan you need. The resulting Business Plan can rival any professionally prepared Business Plan.
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Format: Paperback
A sound and practical business plan is a fundamental necessity for any entrepreneurial endeavor if it is to succeed in today's volatile and competitive marketplace regardless of the goods or services it offers. Now in a newly revised, expanded, and updated seventh edition, "Anatomy Of A Business Plan" by business planning expert, speaker, consultant, and educator Linda Pinson is a complete 'how to' instructional manual and guide to creating and maintaining a viable business regardless of the size of the company or corporation. Pinson covers all aspects of the business plan from the cover sheet to appendices. Illustrative examples are provided for the executive summary, the individual plan elements, financial documentation, supporting documentation, and tax information as a part of business planning. Of special note is the chapter devoted to business planning for a nonprofit operation. Enhanced with chapters on business software, financing, and resource lists and links relevant to creating a business plan, "Anatomy Of A Business Plan" also provides four real-life examples in the form of appendices, has blank forms and worksheets that the reader can copy and use, and offers a glossary of business and financial terms. Anyone planning to establish a business of any kind would greatly benefit from a careful reading of Linda Pinson's "Anatomy Of A Business Plan".
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3 of 3 people found the following review helpful By Frances T. Nevarez on April 24, 2012
Format: Paperback
This step-by-step book and software helped our firm secure working capital in excess of $100K. Its content is highly recommended by a number of financial and legal institutions. Get started!
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1 of 1 people found the following review helpful By Howell86 on July 5, 2012
Format: Paperback Verified Purchase
This book is a great purchase for a nice overview of what a solid business plan should entail. The examples in the back were really helpful and provided for a nice template for my business plan. I highly recommend this book!
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1 of 1 people found the following review helpful By Kathleen Welton on January 3, 2012
Format: Kindle Edition
Linda Pinson's many years of helping entrepreneurs and others achieve business success by making business plans has helped hundreds of thousands of readers over the years plan for success. Linda shares this proverb in the book, "If you fail to plan, you plan to fail" and it is the cornerstone of this excellent resource.

The paperback book has lots of good forms and sample business plans in addition to the tried and true practical steps and ideas. The kindle version is a valuable work to have in addition to the paperback, because it serves as an accessible format that readers can use to inspire them to keep the importance of business planning front of mind all year long.
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1 of 1 people found the following review helpful By Audley R. Grimes on August 21, 2011
Format: Paperback Verified Purchase
This is an excellent book with a wide verity of business plans and it is well written. I would definately recommend this book to any one who needs to learn how to write business plans.
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2 of 3 people found the following review helpful By ZanderSaid on December 24, 2011
Format: Paperback Verified Purchase
I have read a few books on Business Plans and this one was probably one of the better ones. It's a very easy read and has some great pointers although I didn't care for all of the self-promotion inside.
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