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As a sort-of insider, Cruver has unique insights into the bizarre Enron corporate culture that demanded profits at the expense of ethics or even common sense. Cruver theorizes that the root of this evil was the company's ridiculous peer-review process, in which getting a favorable rating meant keeping your job, and the rating was tied to your generation of profits above all else. Thus every single employee was under immense pressure to inflate profit reports, ignore bad news, and crush all their co-workers. This went all the way to the top, as executives went to the extremes of unethical behavior to increase "shareholder" value. Executives also saw the whole company as a way to enrich themselves, through shady business ventures, partnerships with non-existent companies and entities, and a brazen disregard for accounting rules. Thus we have a group of greedy and power-hungry execs who forgot that they were running a real business with employees, customers, and vendors as they gluttonized themselves.
Cruver does a great job describing the basics of Enron's disastrous accounting shenanigans, that made the company artificially prosperous before collapsing like a house of cards, without losing the reader in technical jargon. He also aptly describes the intense hatred that employees developed for execs like Ken Lay, Jeff Skilling, and Andy Fastow, who all got extremely wealthy by essentially stealing from the public market and shafting their employees. Cruver has relieved his unemployment with this highly readable book that provides many keen insights, with a dryly sarcastic humor, into the Enron disaster that you probably won't find elsewhere. I understand that a movie will now be made from this book. Looks like Cruver has himself a fresh new career.
Anatomy of Greed is a book by Brian Cruver detailing the Enron scandal from the author's perspective as an employee who worked for the energy giant. In 2002 the book became the first major non-fiction work written about Enron, released by Avalon Publishing in the United States and by Random House in Europe. In 2003, CBS aired a television movie based on Cruver's book entitled The Crooked E: The Unshredded Truth About Enron starring Brian Dennehy, Christian Kane and Mike Farrell, directed by Penelope Spheeris, which was a ratings hit for the network.
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