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The Anatomy of Persuasion: How to Persuade Others To Act on Your Ideas, Accept Your Proposals, Buy Your Products or Services, Hire You, Promote You, and [Paperback]

Norbert Aubuchon (Author)

4.2 out of 5 stars See all reviews (12 customer reviews) |

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Book Description

Publication Date: April 14, 1997

Some people seem to be able to talk anybody into anything! Do they simply possess a natural talent that the rest of us can never hope to imitate? This refreshing books says "No!" and provides readers with a unique, proven, step-by-step analytical thinking process that anyone can use to analyze, organize, and present information in a persuasive way.

The Anatomy of Persuasion literally dissects each step in the persuasion process. Readers will turn their great ideas into tangible realities as they learn how to:

- apply the two major principles of communication

- perceive the needs of others

- present the features and benefits of their idea

- understand the subconscious decisions people often make

- create a logical, error-free proposal (oral or written) that will win the day.

#outer_postBodyPS { display: none; } #psGradient { display: none; } #psPlaceHolder { display: none; } #psExpand { display: none; } Some people seem to be able to talk anybody into anything! Do they simply possess a natural talent that the rest of us can never hope to imitate? This refreshing books says "No!" and provides readers with a unique, proven, step-by-step analytical thinking process that anyone can use to analyze, organize, and present information in a persuasive way.

The Anatomy of Persuasion literally dissects each step in the persuasion process. Readers will turn their great ideas into tangible realities as they learn how to:

- apply the two major principles of communication

- perceive the needs of others

- present the features and benefits of their idea

- understand the subconscious decisions people often make

- create a logical, error-free proposal (oral or written) that will win the day.

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Editorial Reviews

Amazon.com Review

In business and out, the ability to convince others to adopt a specific point of view is almost always a precursor to success. Norbert Aubuchon, a former DuPont executive who now teaches motivational techniques in seminars and workshops, outlines his basic methodology in The Anatomy of Persuasion. Through case studies, practice assignments, and a look at some common roadblocks, he shows how to deal with both routine situations and the inevitable surprises that regularly arise in the workplace.

Book Description

"Some people seem to be able to talk anybody into anything! Do they simply possess a natural talent that the rest of us can never hope to imitate?

This refreshing books says ""No!"" and provides readers with a unique, proven, step-by-step analytical thinking process that anyone can use to analyze, organize, and present information in a persuasive way.

The Anatomy of Persuasion literally dissects each step in the persuasion process. Readers will turn their great ideas into tangible realities as they learn how to:

* apply the two major principles of communication

* perceive the needs of others

* present the features and benefits of their idea

* understand the subconscious decisions people often make

* create a logical, error-free proposal (oral or written) that will win the day."

See all Editorial Reviews

Product Details

Paperback: 208 pages
Publisher: AMACOM (April 14, 1997)
Language: English
ISBN-10: 0814479529
ISBN-13: 978-0814479520
Product Dimensions: 8.7 x 1.9 x 0.6 inches
Shipping Weight: 8.8 ounces

Average Customer Review: 4.2 out of 5 stars See all reviews (12 customer reviews)

Amazon Best Sellers Rank: #1,306,701 in Books (See Top 100 in Books)

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More About the Author

› Visit Amazon's Norbert Aubuchon Page

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Customer Reviews

12 Reviews

5 star:		(7)
4 star:		(3)
3 star:		(0)
2 star:		(1)
1 star:		(1)

Average Customer Review

4.2 out of 5 stars (12 customer reviews)

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Most Helpful Customer Reviews

19 of 22 people found the following review helpful:

5.0 out of 5 stars Excellent for technically trainged people among others., September 28, 1999

By A Customer

This review is from: The Anatomy of Persuasion: How to Persuade Others To Act on Your Ideas, Accept Your Proposals, Buy Your Products or Services, Hire You, Promote You, and (Paperback)

I am an engineer, and I have to sell my services. Getting buy-in for my engineering projects was not one of my strong suits until I read Aubuchon's book. I learned an analytical-thinking approach to my proposals. Much to my surprise the techniques presented actually work for me. My scientific background didn't help me much when it came to getting business, but this book did. I recommend it anyone who wants to add commercial success to his or her lives.

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7 of 7 people found the following review helpful:

5.0 out of 5 stars Outstanding. I got a big promotion using Aubuchon's advice!, November 13, 1998

nimpha@hotmail.com (Wilmington, Delaware) - See all my reviews

This review is from: The Anatomy of Persuasion: How to Persuade Others To Act on Your Ideas, Accept Your Proposals, Buy Your Products or Services, Hire You, Promote You, and (Paperback)

I was in line for a big promotion at my company along with five other people. I read The Anatomy of Persuasion, followed the steps suggested for building a successful proposal, presented my proposal to the CEO and got the job. I am now a VP in a Fortune 500 company. Aubuchon's ideas work.

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6 of 6 people found the following review helpful:

5.0 out of 5 stars I gained a lifetime skill in the power to persuade others., August 7, 1999

By A Customer

This review is from: The Anatomy of Persuasion: How to Persuade Others To Act on Your Ideas, Accept Your Proposals, Buy Your Products or Services, Hire You, Promote You, and (Paperback)

I have had many good ideas, but my problem has always been to get them accepted and used. I have had some successes and many more failures in getting buy-in at work for my ideas about how to improve the efficiency and quality of our operation. Now, after reading this book, I not only know how to develop successful proposals but I also know why some of my best ideas flopped in the past. It was my own lack of knowledge of how to develop a persuasive message that would be accepted and used. The Anatomy of Persuasion has given me a new skill that will last a lifetime.

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Most Recent Customer Reviews

4.0 out of 5 stars Business Communications
It is certain that this book has enough gusto to put your thoughts and fingers to work.

To the novice or expert you will discover that this book fosters logical... Read more

Published on June 25, 2007 by Anthony Toupuissant

5.0 out of 5 stars Outstanding book
the book is great. It gives step by step instructions to better presentation. Material can be used in every day life very effectively. I recommend every one to read this.

Published on October 17, 2005 by Naveed Alim

4.0 out of 5 stars A must listen
Persuassion was an art that has been put to more productive usage.
The author will define and train us gain that skill - he has invoked that inert,once dormant art - you will... Read more

Published on August 29, 2001 by Ravindra

1.0 out of 5 stars The title of this book is misleading IMHO.
"Anatomy" suggests an anotomical analysis of something. This book talks about "process", not essence. Read more

Published on July 23, 2001

5.0 out of 5 stars If you want to get buy-in for your ideas, read this book!
Too many good ideas fall by the wayside unused. If you have had your ideas rejected, it may be that you didn't follow the sound principles presented in this book. Read more

Published on September 19, 1999

5.0 out of 5 stars I gained a lifetime skill in the power to persuade others.
I have had many good ideas, but my problem has always been to get them accepted and used. I have had some successes and many more failures in getting buy-in at work for my ideas... Read more

Published on August 7, 1999

4.0 out of 5 stars This book contains a lot of valuable information.
This book contains a lot of pragmatic and valuable information on how to persuade others, incl. your own management, to buy your ideas. Read more

Published on July 22, 1999

2.0 out of 5 stars Good for preparation of a written sales presentation.
This book is good is helping the reader to prepare written sales proposals. Instead of snowing your prospects with every conceivable feature of your product or service, you can... Read more

Published on July 13, 1999 by Thomas H. DeRamus

5.0 out of 5 stars excellent, practical coverage
Simple, useful, clear, well reasoned, proven presentation. Very good.

Published on May 30, 1998 by C. D. Dreifus

› See all 12 customer reviews...

Inside This Book (learn more)

First Sentence:
Arthur "Red" Harrison Motley, the former chairman of Parade magazine, expressed the vital importance of persuasion in one short sentence: "Nothing happens until someone sells something." Read the first page

Key Phrases - Statistically Improbable Phrases (SIPs): (learn more)
two thinking processes, persuasion task, persuasion process, alignment chart, persuasion skills, lifetime skill, first alignment, bonus benefit, data processing managers, actual proposal, basic proposal

Key Phrases - Capitalized Phrases (CAPs): (learn more)
Outline Guide, The Anatomy of Persuasion, Point-of-Sale System, Case Study, Jim Weston, West Hill, Quantum System, Mary Davis, Greg Jefferson, Pete Sellers, Green Valley Country Club, New York, Rules of Construction, Harry Howard, Jeffrey Smith, Preparation Guidelines, Selling Your Ideas, Abstract Objective, Dick Swope, Maple Avenue, Performance Profile Program, The Anatornt

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Books on Related Topics | Concordance | Text Stats

Citations (learn more)

This book cites 2 books:

Motivation and Personality by Abraham Harold Maslow on page 50
The Courage to Create by Rollo May on page 21

3 books cite this book:

Solving People Problems (Self-Development for Success) by Bobbi Linkemer on page 19
Human Performance Improvement: Building practitioner competence (Improving Human Performance) by William J. Rothwell in Back Matter
Guerrilla Negotiating: Unconventional Weapons and Tactics to Get What You Want (Guerrilla Marketing Series) by Conrad Levinson in Back Matter

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