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When you think of a great business, you often think of its clients. They're not just happy customers; they're raving fans who'll take time out of their day to tell you or anyone within range just how much they love that business. They'll line up before dawn for its latest product offering, create buzz, and treat the brand as a personal status symbol. Does your business have super-fans like this? Do you want them?
If so, . . . And the Clients Went Wild! is your essential marketing toolbox for fostering the fans whose word-of-mouth will drive your growth to exponential levels. Focusing on the practicalwhat's worked for a wide range of businessesand employing an eclectic mix of methods, platforms, and technologies, this go-to guide shows you five key principles for cultivating passionate and vocal clients. Access a complete playbook of techniques and approaches for connecting with clients as well as a template to build your own successful strategy.
Filled with lessons drawn from various business success stories, as well as plans, worksheets, lists, and tools you can use immediately, . . . And the Clients Went Wild! reveals how:
There's a difference between feeling okay about a business and feeling complete, wild enthusiasm for it. If you want your customers to talk up your business at every opportunity, generate lasting word-of-mouth and highly valuable referrals . . . And the Clients Went Wild! is the only marketing playbook you need. Start using its proven game plan today, and discover just how powerful your biggest fans can be!
Great book! Very useful information and new ways to think about clients. Maribeth is a great speaker, go and see her if you have a chance. Thanks Maribeth!Published 20 months ago by Christophe
If you are in sales or in business for yourself you will find a wealth of ideas and information in this book. If you are in competition with me I hope you don't read it! ;-)Published on February 9, 2013 by Kurt Jackson
I found this book to be OK, but nothing special. I didn't particularly like or dislike it. So that pegs it as a 3-star book on my rating scale. Read morePublished on January 19, 2011 by Jeff Lippincott
This is an excellent book with lots of "meat" in the form of actionable ideas to really take a business to the next level. Read morePublished on October 18, 2010 by J.B.