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Angel Financing: How to Find and Invest in Private Equity 1st Edition

8 customer reviews
ISBN-13: 978-0471350859
ISBN-10: 0471350850
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Editorial Reviews

From the Back Cover

The goal of Angel Financing is to get deals funded by providing useful, research-grounded, relevant, practical information to investors, entrepreneurs, and intermediaries.

This area of investment is the "pre-IPO," characterized by private placement transactions primarily equity in nature. Entrepreneurs must understand the problem, face the challenge, and possess the skills necessary to address the problem. Because their resources, time, and training are limited, entrepreneurs must understand the private placement, a unique process that demands a capitalization strategy.

Most importantly, entrepreneurs must embrace the investor perspective. In this one-of-a-kind book, Angel Financing provides a strategy that works. Hundreds of people have used the principles detailed in this book to raise millions of dollars.

The value of the angel investor, after all, can no longer be denied: Angel capital is the primary source of capital for early-stage deals. This fact alone accounts for the plethora of matching networks, seminars, and venture forums on the subject. Although the huge contribution of the angel capital market in creating jobs, expanding the tax base, and increasing our global competitiveness through technological innovation is well known, little is understood about the angel equity market and how deals really get done.

Moreover, over the last ten years, the authors have built the largest angel database in North America and interviewed thousands of investors about the nature of the pre-IPO investment process. Through their proprietary research and their comprehensive development of a typology of investors, the reader will not only be better positioned to identify and qualify investors, but will also be better sensitized to prepare the documents and the sales strategy to close their deals.

In Angel Financing, the angel investors tell their stories in their own words. The reader learns in depth about the forces that create this investment opportunity in high-risk investing. The reader journeys through the investors? hedging strategies, risk assessments, syndication orientation, financial return expectations, deal structuring preferences, monitoring investments, harvesting returns, and realistic exit strategies.

What?s more, many investors themselves do not understand the valuation process involved in "blue sky" deals where there are no historical financials available. The valuation process is an art form in early-stage investing and for the first time it is candidly reviewed.

Even more important is the due diligence process. Angel Financing answers the most basic questions that sometimes even investors are too embarrassed to ask. So for straight talk on how to make money in this market, get the insights of the successful investors who have made millions.

In the United States, two million investors possess the discretionary net worth necessary to invest in pre-IPO private placements. Why is it that only 250,000 to 300,000 are active each year? The reason is that these investors?while interested?do not understand the process, do not understand how to find the deal, do not know how to determine which deal justifies their efforts, and do not know how to develop a hedging strategy.

Whether you are a dreamer, dream maker, or providing services to either, Angel Financing is the ultimate practical reference guide to add to your professional business development library.

GERALD A. BENJAMIN is Senior Managing Partner of International Capital Resources, a capital sourcing firm headquartered in San Francisco, California. He is the founder of the largest database of angel investors in the United States and developed the largest investor-entrepreneur matching network in North America. Mr. Benjamin is publisher of the Private Equity Review, the Executive Director of the Northern California Venture Forum, and Executive Director of the Angel Capital Summit (the largest annual angel capital conference in the United States). He is also a founding partner in Angel Lake Capital Partners, an early-stage venture capital fund specializing in medical, telecommunications, Internet and high-tech manuals.

Get the money your start-up business needs

"Finally, two experienced fundraising advisors demystify the process for entrepreneurs and individual investors. This should be required reading for ALL start-up companies because an outside capital investment is paramount to their existence." ? Lori King CEO and Founder NVST.COM, Inc.

"Angel Financing presents an innovative capitalization strategy that works. Based on extensive academic research and filled with practical advice, it is an invaluable resource for all participants in the early-stage capital formation process." ? E. Jeffrey Lyons Managing Director Marquette Consulting Group, Inc.

"I think Angel Financing must be read by all those looking to raise capital. It is also a great resource for those angel investors with little experience but the desire to get involved with early- stage companies." ? George A. Mathews President Southwest Capital Resources, Inc.

"Angel Financing is the most comprehensive guide for private investments that I have seen. A must-read for angels and entrepreneurs!" ? Jerry E. White Business Founder, Owner, and Chairman/CEO ICR Licensee


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Product Details

  • Hardcover: 307 pages
  • Publisher: Wiley; 1 edition (October 19, 1999)
  • Language: English
  • ISBN-10: 0471350850
  • ISBN-13: 978-0471350859
  • Product Dimensions: 6.3 x 1.1 x 9.5 inches
  • Shipping Weight: 1.4 pounds (View shipping rates and policies)
  • Average Customer Review: 4.1 out of 5 stars  See all reviews (8 customer reviews)
  • Amazon Best Sellers Rank: #1,264,008 in Books (See Top 100 in Books)

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Customer Reviews

Most Helpful Customer Reviews

31 of 32 people found the following review helpful By A Customer on February 19, 2000
Format: Hardcover
This book is EXACTLY the same as their earlier offering, "Finding your wings". They haven't even done us the courtesy of changing the layout much. That makes this book OLD, even though it has a new cover, and really does not deal with the way in which angel financing has changed in response to the internet revolution. It is anecdotal, and lacking in data or facts. I really think this is a rather sorry attempt to boost sales without doing any additional research. Not a book for the new millenium.
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7 of 8 people found the following review helpful By Jeff Allen on March 13, 2000
Format: Hardcover
This book is an extremely useful resource and is one of the only books we could find on the subject. Luckily this book helped us answer a lot of questions and has prepared us to work with our attorney and investors. This book really is an essential guide for anyone looking to raise private placement money or for someone who wants to simply understand the process.
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3 of 3 people found the following review helpful By Miguel Hidalgo on March 2, 2002
Format: Hardcover Verified Purchase
There are many books in the marketplace that target different types of entrepreneurs with different types of approaches. Respectively, none of them work unless you are starting a mom-and-pop business. Believe me, I've gone through most of them! I have found that they are either based on a mom-and-pop "boilerplate business plan" start-up model or based from outer space, with grand delusions of fantasy by thinking that the start-up will rivet the attention of a venture capital firm or an investment banker. Forget it, those days are gone.
If you are serious about finding and raising private equity for your start-up company, this book will give you plenty of facts, stories and anecdotes. Angel Financing will also give you the methods and processes to get it done properly.
Promote your idea into a practical one. This book is pure common sense. Write a business plan to attract financing. The blueprint for operating your company is the next step. Look around and discover that Gerald Benjamin is a pioneer in this field and his views about how to raise private equity is gaining a foothold and turning heads. Recently, I attended one of his seminars and the people sitting next to me were simply top-caliber entrepreneurs.
There are very few companies that will ever make it to the public equity markets. For example, many large companies such as SAIC (headquartered in San Diego) are employee-owned. Just look at the facts presented in his book and reconsider your options, especially if you would like to retain control of your start-up.
I have one suggestion. Carefully review the how-to-do a business plan material out there. Make sure it is suitable for what you are doing, or you are going to go through many sleepless nights like I did. Read this book, prepare a Business Plan for investors, put together a PowerPoint presentation and "walk the talk."
Good luck!
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6 of 7 people found the following review helpful By T. Hyland on August 31, 2000
Format: Hardcover
This book could easily have been cut by 100 pages or more without losing any information. The author says the same thing over and over and over and over again, almost as if he was being paid by the page (or trying to justify the high price with a thicker book). I did learn from it, but was annoyed skimming entire sections to simply reread what he's already said five times.
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