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Angel Investing: Matching Startup Funds with Startup Companies--The Guide for Entrepreneurs and Individual Investors [Kindle Edition]

Mark Van Osnabrugge , Robert J. Robinson
4.5 out of 5 stars  See all reviews (26 customer reviews)

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Book Description

They deliver more capital to entrepreneurs than any other source. And they often receive an incredible return on their investments. They're angel investors, some of the most important--and least understood--players in business today. The United States has close to three million angels, whose investments in startups exceed $60 billion per year. Some of our most successful companies were funded by angels--companies like Ford, AOL, and But until now, little has been written about these angels, due in part to their preference for anonymity. Angel Investors provides an inside look at who these angels are and how they operate. It also shows would-be angels and entrepreneurs how best to find each other.

To learn more about this book, visit its website.

Editorial Reviews Review

According to Robert J. Robinson and Mark van Osnabrugge, so-called business angels--those generally unheralded private investors who usually specialize in high-growth fields and often involve themselves directly in the endeavors they fund--now provide 30 to 40 times more financing each year than their more famous counterparts, venture capitalists. In Angel Investing, Robinson and Van Osnabrugge use personal interviews, anecdotal evidence, and more than 300 research studies to show exactly who these financiers are, how they operate, and where they can be found. Robinson, an international management consultant, and Van Osnabrugge, an associate professor at Harvard Business School, also compare various financing options, explain precisely how angels and venture capitalists function differently, describe proven ways to attract them, and provide relevant resources. "The vast size and power of the business angel market in the United States is not well understood but is of incredible importance to our entrepreneurial sector and, indirectly, to maintaining our economic growth and standard of living," the authors write. They pack their book accordingly with valuable information for serious fund-seekers who have exhausted the traditional three F's (founder, family, and friends), as well as those who are considering entrepreneurial investments of their own. --Howard Rothman


"This is the best research on the angel capital market that I've seen. It should be read by every serious researcher in small business finance as well as students in classes in entrepreneurial finance, but it is also a must read for every entrepreneur who needs additional equity financing."--Robert E. Berney, chief economist, U.S. Small Business Administration

"Angel Investing is the definitive resource on an emerging new source of capital and talent. Van Osnabrugge and Robinson have assembled valuable information for entrepreneurs seeking capital and angels seeking startups."--Peter S. Cohan, author, Net Profit and The Technology Leaders

"Anyone interested in raising capital for a new enterprise should read Angel Investing to better understand the changing role of venture capitalists and the emergence of business angels as a growing source of risk capital and sound advice."--Ned Heizer, founder and first chairman, National Venture Capital Association

"this book will be of interest to potential investors, entrepreneurs, venture capitalists and institutional investors everywhere..."(Chartered Secretary, March 2001)

"The book is sensibly and logically structured, backed by exhaustive research with generous and helpful attribution to other specialists in the field." (Start Your Own Business, February 2001)

" interesting and informative book..." (M2 Communications, 12 June 2001)

Product Details

  • File Size: 7666 KB
  • Print Length: 448 pages
  • Publisher: Jossey-Bass; 1 edition (March 11, 2008)
  • Sold by: Amazon Digital Services, Inc.
  • Language: English
  • ASIN: B000UGT3B6
  • Text-to-Speech: Enabled
  • X-Ray:
  • Word Wise: Enabled
  • Lending: Enabled
  • Amazon Best Sellers Rank: #866,384 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
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Customer Reviews

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Most Helpful Customer Reviews
55 of 56 people found the following review helpful
5.0 out of 5 stars Great Advice On Fundraising May 2, 2000
When I began to raise money for my medical internet start-up I needed quick advice on the arcane world of angel financing. Angel Investing gave me all the answers from how to find investors to negotiating the deal as well as an understanding of complicated issues such as "convertible debt." The appendix on Angel matching services is the most complete and best I have seen and the appendix on preparing a business plan is invaluable.
We successfully raised $800,000 and we are preparing for our first VC round. My only criticism is that the book should have been called Angel and VC Investing because it contains a wealth of information on VC fundraising as well.
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38 of 42 people found the following review helpful
2.0 out of 5 stars somewhat disappointing October 6, 2000
By A Customer
this is a comprehensive but very basic description of start up investing. if you don't know what VC stands for, this is an excellent book. however, if you have some understanding of new ventures and their finance than you won't find much of value. the authors fills 400 hundred pages with such gems as "the tough part about negotiating equity is that at the end of the day, there's only 100%". the prevalence of referenced quotes is also annoying. "whenever possible, try not to back an inflexible, one product firm" is referenced to "Gordon, 1999". is the reference, or even the thought itself, really necessary to include? any angel that needs this sort of advice should just put his money in the stock market. and why bother with the "whenever possible?" last time i chceked investing was at the discretion of the investor. this book is comprehensive, but most sections are overly simple and ignore important subtleties. if you want a much more useful, insightful and informative book, and particularly if the space you're looking at is >$10M, try "high stakes, no prisoners" by charles ferguson
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17 of 17 people found the following review helpful
Format:Paperback|Verified Purchase
"Angel Investing" is a terrific reference for anyone preparing to seek early-round financing for a business. As the co-founder of a start-up, I have been searching for practical, real-world information on the capital market and the differences between the various options.
This book has been useful throughout my research. It contains an eye-opening comparison of Venture Capital groups and Business Angels. It also gives practical advice on what capital investors look for, what to include in your business plan, what to look for in an investor, as well as how to value your company and negotiate with the capital firms. I have found it invaluable and it has saved me countless hours in my search for seed money.
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8 of 8 people found the following review helpful
5.0 out of 5 stars Good guide for entrepreneurs who need funding August 27, 2002
If you are planning to go after Angel funding, this book is a must-read. The book contains interviews with a broad spectrum of Angels, who discuss their investment experience, the thinking they go through, and key things they look for, when evaluating an opportunity. This book would serve as an excellent reference for anyone preparing to be in front of Angels.
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8 of 8 people found the following review helpful
5.0 out of 5 stars Good read and excellent lists! June 30, 2000
One of the very few books that describes both the entrepreneur and the angel side of early stage deals. Anyone interested in understanding early stage investing will benefit from a thorough read. This book has excellent contact details for matchmakers and others.
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6 of 6 people found the following review helpful
5.0 out of 5 stars more than a Guide November 11, 2003
I am the Founder & CEO of a business that within the next 8 to 12 months was seeking to raise between $2M and $5M to fund our expansion. I always thought of going straight to Venture Capital firms or Private Equity divisons of Invmt Banks that I have already been in touch with. This book, Angel Investing, was a truly priceless read to me. The education delivered by authors has helped me re-strategize my approach to inviting external investors and also the amount that I should try to raise and the schedule of funds. What I thought was most helpful was the detailed comparisons between Angel Investors and Venture Capitalist, as well as understanding the psychology behind their thinking and how an entrepreneur seeking outside funds should try to prepare every aspect of their presentation (themselves, their product and overall business plan). The book has given me tools to have most questions covered and more importantly has prepared me to become an angel myself in the years ahead.
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9 of 10 people found the following review helpful
5.0 out of 5 stars The Bible of Angel Investing October 19, 2000
After reading a book review sent to me from The Fort Worth Star-Telegram ("Angels with Golden Wings", September 4) which labeled this book as the "bible of angel investing" I was skeptical, but decided to buy the book anyway. Since receiving it three weeks ago, I have read through most of it and overall have been very impressed. The authors' insights on the US angel market and on angels' investment behavior are very complete and all together impressive - their findings and advice are certainly aligned with my ten years of experience as an investor in three entrepreneurial firms. To top it all off, the resource section in the back is a jewel - for both entrepreneurs and angels alike. I have not been able to find a better book on the angel market.
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7 of 8 people found the following review helpful
5.0 out of 5 stars Place this in your shopping cart now! May 30, 2002
By A Customer
This book is one of THE BEST books on this subject matter that I have read in recent years. Having been in the venture capital industry for many years I was very interested to read what van Osnabrugge and Robinson had to say. I'll be the first to admit that I was a bit skeptical because the book was written by academics. However, after a careful read it became clear that these authors have done their homework and know what they are talking about. This book is an enjoyable read that has some of the most useful information I have found to date. I urge anyone interested in entrepreneurship and investing to read this book. You won't be sorry.
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Most Recent Customer Reviews
5.0 out of 5 stars Great resource for business owners!
This book does a very good job explaining the world of business financing, venture capital and angel investing. Read more
Published on October 11, 2012 by Efraim Landa
2.0 out of 5 stars Angel Investing 101
This book covered quite of bit of ground, but only scratched the surface. Having invested in my own businesses before, I was looking for usable information regarding angel... Read more
Published on June 16, 2010 by Kevin B.
5.0 out of 5 stars Good source to get better understanding of Investing process
This is a good book to get basic understanding of Investing process. It also have a lot of refferences to the other sources of information in this branch. Read more
Published on February 1, 2009 by Dmytro Antonyuk
4.0 out of 5 stars Good primer on subject
I am just starting the trek to land Angel investment for my new venture. I read this book through over the last 3 days. Read more
Published on December 7, 2008 by Gyroc Braun
4.0 out of 5 stars Great book
This book starts off slowly but when it gets rolling it is very helpful ,giving good infromation where and when you need it.
Published on October 28, 2002 by Jason A. Myers
5.0 out of 5 stars Place this in your shopping cart now!
This book is one of THE BEST books on this subject matter that I have read in recent years. Having been in the venture capital industry for many years I was very interested to... Read more
Published on May 30, 2002
2.0 out of 5 stars 1 new idea, 50 old ideas and 200 repetitions
This book seems good when you read the 50 first pages but then...the same ideas...again and again. I started to writte on a piece of paper some of the ideas cause I was making a... Read more
Published on May 16, 2002 by A RAVEL GAUBEY
5.0 out of 5 stars This book is priceless!
As an entrepreneur searching for funding, I found a lot of gems and solid advice reading this book from cover to cover. Read more
Published on February 6, 2002 by Jade T Butay
4.0 out of 5 stars Terrific guide for the wary entrepreneur - don't be fleeced
There is a difference between VCs and Angels. And there are several different types of angels with various strengths and challenges. Read more
Published on September 14, 2001 by Craig Matteson
5.0 out of 5 stars Well Done!
This was a delightful read, easily the best in a trio of books that I bought on the subject. Lucid. Well-researched.
Published on March 25, 2001
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