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Angel Investing: The Gust Guide to Making Money and Having Fun Investing in Startups Hardcover – April 28, 2014

4.7 out of 5 stars 47 customer reviews

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Editorial Reviews

From the Inside Flap

Every year in America, over 600,000 new businesses start up and hire their first employees. Many will fail, but some of them will become the legendary businesses of the future, transforming industries and making millions for the angel investors who helped fund them in their early days. Angel investing, once the exclusive province of multi-millionaire high-rollers, has now entered the mainstream, with more than $20 billion being invested annually by individual investors in the US alone. Contrary to popular belief, access to these high risk/high return investments—and success in startup investing—doesn’t have to be a matter of luck or connections. Angel Investing: The Gust Guide to Making Money & Having Fun Investing in Startups shows how smart investors with the right strategy and a long-term perspective can achieve annual returns of 25 percent or more from a well-designed angel portfolio.

Written by David S. Rose, the founder of Gust—the global platform that powers the world of organized professional angel investing—Angel Investing is a comprehensive, entertaining guide that walks readers through every step of the way to becoming a successful angel investor. It is illustrated with stories from among the 90+ companies in which David has invested during a 25 year career as one of the world’s most active business angels and includes instructions on how to get started, how to find and evaluate opportunities, and how to pursue and structure investments to maximize your returns.

From building your reputation as a smart investor, to negotiating fair deals, adding value to your portfolio companies and helping them implement smart exit strategies, David provides both the fundamental strategies and the specific tools you need to take full advantage of this rapidly growing asset class. He details the advantages of joining an angel group, explains how seed and venture funds can help leverage an investor’s resources, and reveals how recent regulatory changes and new online platforms are making startup investing accessible to millions of Americans.

Making money is no longer about sitting back and reading stock listings, David says. It is now about being part owner of an exciting startup that can be fun and financially rewarding. Angel Investing teaches investors how to carefully select and manage investments, establish a long term view, and approach angel investing as a serious part of an alternative asset portfolio while also enjoying being an integral part of an exciting new venture.

From the Back Cover

PRAISE FOR ANGEL INVESTING

“The world of entrepreneurial startups is where the most exciting and creative action is happening in today’s business world, which is why I was a strong supporter of the JOBS Act of 2012. No wonder millions of people are wondering how they can get involved as investors. There’s no better place to start than by reading David S. Rose’s Angel Investing.
—U.S. SENATOR CHARLES E. SCHUMER, Senate Finance Committee

“From the best methods for finding and picking tomorrow’s big winners to proven techniques for adding value to any business you invest in, Angel Investing provides readers with everything they need to know to get started in this fascinating, fun—and lucrative—business arena.”
—DAVID BACH, #1 New York Times bestselling author of The Automatic Millionaire and Start Late Finish Rich, Angel Investor

“As an angel investor and a long-time fan of David S. Rose, I was delighted to hear he finally captured his wit and wisdom in the pages of a book. David’s witty stories and angel investing principles — as well as his unsurpassed knowledge of his field — are teaching me so much more about investing than I’ve learned over the years doing it!”
—BARBARA CORCORAN, Real Estate Mogul, Shark Tank star, Angel Investor

“This is the most comprehensive and readable guide to angel investing ever written. The chapter on valuation and expectations lays out a clear framework for understanding one of the least well-known pitfalls in the angel world. And its emphasis on creating a win-win relationship with the entrepreneur is at the heart of being a long-term successful angel—and continuing to see the best deal flow. I recommend this book to anyone even thinking about making or receiving angel investments.”
—HOWARD L. MORGAN, Founding Partner, First Round Capital

Angel Investing is an engaging, easy read, full of real stories and hard numbers, actual cases and a whole lot of good advice. David S. Rose brings tons of real-world knowledge to the subject that makes this required reading for every new angel.”
—TIM BERRY, Author of Business Plan Pro, Entrepreneur, Angel Investor

“Anyone with a checkbook can be an angel investor, but it takes insight to do it well. David S. Rose has written a terrific new book that will help would-be angels make money, rather than lose it. From explaining the value of diversification, to tips on evaluating deals, to offering up plans to attract good deals, Angel Investing will help you move from a money-losing amateur to a money-making professional angel. And if you’re an entrepreneur looking for angel money, you should read this book too. It will help you understand what knowledgeable angels are seeking and how they will evaluate you.”
—SCOTT SHANE, author of Fool’s Gold? The Truth Behind Angel Investing in America

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Product Details

  • Hardcover: 304 pages
  • Publisher: Wiley; 1 edition (April 28, 2014)
  • Language: English
  • ISBN-10: 1118858255
  • ISBN-13: 978-1118858257
  • Product Dimensions: 6.3 x 1 x 9.3 inches
  • Shipping Weight: 1.2 pounds (View shipping rates and policies)
  • Average Customer Review: 4.7 out of 5 stars  See all reviews (47 customer reviews)
  • Amazon Best Sellers Rank: #94,715 in Books (See Top 100 in Books)

Customer Reviews

Top Customer Reviews

By David M. Freedman on May 15, 2014
Format: Hardcover
I've read *all* the books on angel investing, and this is the most practical one.

It has a nice balance between technical analysis and anecdotal wisdom.

Now, I want to emphasize that on the subject of investing, you should not rely on any single book. You should get a variety of perspectives because no single author is supremely authoritative, and there is more than one legitimate set of strategies and methods. But you can rely on Rose's book as the first one you read, as it offers a balanced introduction for serious investors.

Some of the statistics Rose cites about ROI come from research by Robert Wiltbank and others who surveyed accredited investors who were members of angel groups. So non-accredited investors' returns were not considered. I dug deeper into these studies, and found that respondents to Wiltbank's surveys were self-selected; we can presume that investors whose returns were poor were less likely to respond to the surveys. Keep these caveats in mind when you read the stats that Rose reports.
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Format: Hardcover
I've been in this field as a professional since 1993, and have read many, many books on this subject over the years. This is the most complete, best thought-out book on angel investing I've read. The author takes the time to explain "why," not just "what" and "how." This book is current, relevant, and even entertaining. Great for angels and entrepreneurs.
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Format: Hardcover Verified Purchase
This book will give you a big advantage if you're raising money for a startup company. It clearly describes the mind-set of angel investors and provides examples of documents needed during the process of obtaining early stage capital for your business.The documents alone are worth buying the book for, but the advice he gives startup entrepreneurs is priceless. Once you understand how angel investors consider a deal and what they are looking for in the entrepreneur you'll be much better equipped to put together an early stage financing plan that will be successful. He also lists email contact information for 23 angel investor clubs around the country and even more in Europe and South America. I recommend this book to anyone looking for startup money. Oh, and one more thing... It's very instructive for anyone wanting to invest as an angel in startup companies.
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Format: Kindle Edition
The best way to understand how to raise money from angel investors is to know how they think about you and your investment opportunity, and there is no better way to understand how the best angel investors make decisions than from David S. Rose, one of the most prolific angel investors in the world.

When you read this book with an entrepreneur hat on, you understand why investors ask certain questions. You understand why certain companies get investments and others don't, and you also get a better sense of what types of investors you want to find.

If you are an entrepreneur, and you want to understand the WHY behind all of the investment process so that you have the best chance of getting money from an investor like David S. Rose, then this is the book to read. And if you are lucky enough to have gotten funding and want to know how to keep your investors excited, this is also a great book for you.

The book is a great read. The stories and lessons are engaging, entertaining, and it will keep you wanting more.
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Format: Hardcover
With the growing number of technology start-ups and the popularity of reality television shows like the Canadian Dragon’s Den and it’s American spin-off Shark Tank, terms like “angel investor” and “venture capital” are becoming household words. However, how to actually survive and thrive in this sort of investment market is still a great mystery to many. For those looking to fund these sorts of high-risk businesses, help is needed. And that’s exactly what Angel Investing: The Gust Guide to Making Money & Having Fun Investing in Startups offers.

Author David S. Rose is a veteran angel, founder of the New York Angeles investor group, and CEO of the online platform Gust, which connects moneyed members to entrepreneurs. In Angel Investing, Rose shows the novice the ropes, covering basics such as the differences between equity investment and lending; and among accelerators, angel investor groups, and venture funds. Readers will learn how to evaluate an entrepreneur’s potential, what to realistically expect from their portfolios, and how to be actively engaged in a business without becoming a nuisance. Rose also discusses what to expect in case of an acquisition, where your company is bought out by another one, and bankruptcy, where your chances of losing your entire investment is high. I particularly liked the author’s warning against trying to maximize financial return and social impact simultaneously. While it’s a nice idea that we could make money while being “do-gooders,” Rose points out that each project needs to focus on one goal.

Sounds good so far? Well, for those who would rush out and buy this book as a sure-fire way to getting rich, I want to add two words of caution. First, this book was written for Accredited Investors (i.e.
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