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Managers and small business owners who are overwhelmed by the number of business books on the shelves today should turn to this humorous business parable, which is delightfully dramatized by Ward. When Farmer Good decides to retire, his animals take on the business themselves. This proves to be no easy task, however, even for a seasoned pig like Moe. Moe makes his biggest mistake early on-he values the knowledge he gleans from business books over common sense. Moe sets up training classes, believing that any animal can fill any role with suitable education. Thus, the Scarecrow is promoted to egg production, and Chucky the crow fills the Scarecrow's old security position, which proves to be disastrous. All the while, one power-hungry land developer watches and waits for the farm to fail. The authors' message-use your common sense-is simplistic, but their characterizations are as memorable as Ward's performance. Ward has the uncanny ability to make listeners feel right at home with the animals on the farm, and he does an exceptional job of drawing out the humor in the text (his rendition of Piggy Banks's rap number is especially side-splitting). Enhanced by animal sound effects and snippets of folk music, this spunky farm fable will charm both adults and children.
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Kenneth A. Tucker is a seminar leader and managing consultant with The Gallup Organization. Drawing on vivid stories, real-life examples, and data-driven research, he consults with the world's leading organizations on how to develop strategies for improving individual performance. Vandana Allman is The Gallup Organization's global practice leader for talent-based hiring. She consults with Fortune 500 companies on how to build strengths-based organizations by improving their selection and retention strategies.See all Editorial Reviews
The overall premise of this book is that much of management has to do with common sense, and that one should avoid being duped by the management fad of the day. Read morePublished on December 9, 2007 by Nick McCormick
I found this book a lot of fun--reminded me of say Charlott's web. (Except with a weird business twist) It contains quite a bit of VERY basic information--explains a lot of... Read morePublished on January 2, 2007 by Jeff Staddon
The farm animals panic when Farmer Goode decides to retire. Big Moe, the pig, calms the animals down and convinces them to run the farm after Goode retires and transfers ownership... Read morePublished on June 4, 2004 by Brenda
Here is a story that has been used by The Gallup Organizations' (the polling company) clients for over thirty years, and has just been released on audio. Read morePublished on April 21, 2004 by Rick Sheridan
I read this book over two months ago. There are still times when I am driving and recall a character and scene and start to laugh. Read morePublished on April 20, 2004 by Curt Coffman