The Animation Business Handbook [Hardcover]

Karen Raugust (Author)

Book Description

Publication Date: August 26, 2004

Today, animation is more prevalent than ever in television, films, video games, and the Internet. Karen Raugust has created a much needed, comprehensive look at the entire business. She shows in detail how a successful animation studio or entrepreneur operates, describes the process of developing an animation property from the concept stage through the finished product, and outlines business methods used to create and sell animated media.

Topics covered include:
* Distribution, sales, and marketing methods
* Financing, budgeting, costs and revenue opportunities
* The creation of ancillary entertainment and merchandise
* Animation in international markets.

The Animation Business Handbook is the quintessential reference for anyone in or considering entering the animation industry.

Editorial Reviews

About the Author

Karen Raugust is a freelance licensing consultant and frequent contributor to Animation Magazine, in which she also publishes a monthly column. She has written for approximately thirty other magazines, including Publishers Weekly, Billboard, and Variety Jr. She has authored and contributed to a number of trade books on marketing, entertainment, and business. She lives in Minneapolis, MN.

Product Details

• Hardcover: 384 pages
• Publisher: St. Martin's Press; First Edition edition (August 26, 2004)
• Language: English
• ISBN-10: 0312284284
• ISBN-13: 978-0312284282
• Product Dimensions: 9.4 x 6.1 x 1.3 inches
• Shipping Weight: 1.5 pounds
• Average Customer Review: 3.7 out of 5 stars  See all reviews (3 customer reviews)
• Amazon Best Sellers Rank: #1,340,970 in Books (See Top 100 in Books)

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Customer Reviews

Most Helpful Customer Reviews

5 of 6 people found the following review helpful:

5.0 out of 5 stars Exactly What I was Looking For, December 6, 2008

By 

C. Ayars (Corona, CA USA) - See all my reviews
(REAL NAME)   

Amazon Verified Purchase

This review is from: The Animation Business Handbook (Hardcover)

I was looking for a book that could provide details on the inner workings of the animation business. This book did not disappoint. In fact it is much more than I expected. The book details such thing as financing, budgeting, distribution, marketing, pitching your product, operational strategies, and key management fundamentals specific to this industry. It is obvious that the author has been entrenched in this industry and knows it well. Page after page is filled with factual data about production budgets, film revenues (not just box office, all the channels), operational costs, and extremely informative statistical snapshots. This edition was printed in 2004 and the industry has certainly changed, but a vast majority of the information in this book is still relevant today.

1 of 2 people found the following review helpful:

5.0 out of 5 stars Business Animation Book, June 13, 2010

By 

METALBAGABON (northeast) - See all my reviews

Amazon Verified Purchase

This review is from: The Animation Business Handbook (Hardcover)

Well this is one of the most important animation books I have bought, well over 300 pages of useful information, finally finished reading this book, it has to be read carefully since you may miss some very important information if read too quickly, it talks about about how money is made in animation, workflow (development, pre-production, production and post production) studio positions, industry pay or hourly charts (reference not binding) pitching an idea, being and independent creator or working for a studio, partnerships, legal representation or using an agent, the day to day operation of a studio, copyrights, trademarks, and geographically how animation is conducted as a business worldwide breaking down the countries and even some of the laws and tax laws, it has a lot of necessary animation authority references to start making contacts, and how to protect your ideas and what can be protected and can't, this book came out about five years ago, but the information can be easily updated but the concepts are still applicable,
Karen Raugust wrote a well written heavy duty book that covers just about everything and more,
for someone really interested in an animation career, highly recommend!!!

0 of 2 people found the following review helpful:

1.0 out of 5 stars A book for $500??? What a load of...., November 15, 2010

By 

Mr. Mike - See all my reviews

This review is from: The Animation Business Handbook (Hardcover)

A book for $500??? What a load of....
I think I would recommend "The Graphic Artists Guild Handbook Pricing and Ethical Guidelines" instead. Theres's a good deal of animation related stuff along with ideas that relate directly to the animation field."
Heck, you could buy 300 of them for the same price and fill up your book shelf...