Customer Reviews

Animation Development: From Pitch to Production

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David Levy gives a glimpse into what it takes to be successful in animation production, with an entertaining and engaging approach. He shares stories from his career, using his own personal experiences in pitching animation projects, as well as the experiences from fellow animators who have succeeded and failed in the market. There are some great nuggets of advice that he buries in the text and although it's entertaining I wouldn't treat it as a light read if you want to pull the information. His points on how all creators are not created equally resonates through the book - there are some animators who are able to make opportunities based on their connections, their portfolio, their experience and track record. Who you know and who you are matters. If I were to share one criticism with the author, I would tell him to do more "show and tell" - add even more relevant examples of materials like the pitch bibles so that the playing field will be more level and the readers can see more of what works. Overall, I enjoyed the book and the author's approach - a good behind the scenes look at the process.

Length:: 4:15 Mins

Thanks to David's book we aspiring cartoon creators no longer need to resort to repeated 2x4-to-noggin therapy for relief, or spending days on end surfing the net getting advice from who knows who...or even what. I've struggled for some time fearful of spinning my wheels and burning through money because I couldn't find good answers dedicated to the topic of pitching ideas for production. Got the book 2 days ago and burned through it. Would have been done sooner but I have a production day job that pays the bills. A good limitation to have always! So now I'm going to grab my projects and go over 'em with David's book in hand. WHERE'S MY TRUSTY HI-LITER!

Animation Development from Pitch to Production offers writers and animation creators a fine survey of the process of creating an animation, from pushing projects through collaborations and partnerships to creating a pitch and considering new media platforms. Any library strong in film and animation development needs this.