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1 of 1 people found the following review helpful:
5.0 out of 5 stars
Very Valuable,
By A Customer
This review is from: Annual Editions: Marketing 03/04 (Paperback)
A professor of mine required this text for class, and I loved it! It is simply a collection of articles published throughout the year on the subject of marketing. These are topics and views that you don't see in any marketing textbook! I plan on buying every new addition even though I have graduated because they are so relecant and it will certainly impress collegues when you can reference articles from such various publications.
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Annual Editions: Marketing 03/04 by John E Richardson (Paperback - December 12, 2002)
Used & New from: $0.99
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