Best of Annual Report Design [Hardcover]

Cheryl Dangel Cullen (Author)

Book Description

Publication Date: February 2000

Open these pages to a collection of the best annual reports that will inspire, stretch, and engage your creativity; plus advice from top graphic designers who tackle the same problem issue after issue: getting and keeping readers' attention.

Annual reports have become more than just financial documents: they present a company's image, identity, product, and performance; they are the strong foundation from which many companies branch off into CD-ROMs, web sites, and other forms of communication.

This book is the expert's guide to using the power of graphic design to deliver the message.

Editorial Reviews

About the Author

Cheryl Dangel Cullen is a marketing consultant and public relations specialist. She is the author of Graphic Idea Resource: Photography (also from Rockport Publishers) and writes frequently on the subject of graphic design for publications such as How magazine, Step-By-Step Graphics, Graphics Arts Monthly, American Printer, Printing Impressions, and Package Printing & Converting

Cullen writes from her home near Ann Arbor, Michigan, where she oversees operations for Cullen Communications, a public-relations firm she founded in 1993. Cullen specializes in orchestrating public-relations campaigns and advertising programs for a national client base.

Product Details

• Hardcover: 192 pages
• Publisher: Rockport Publishers (February 2000)
• Language: English
• ISBN-10: 156496633X
• ISBN-13: 978-1564966339
• Product Dimensions: 9 x 6 x 1 inches
• Shipping Weight: 1.4 pounds
• Average Customer Review: 5.0 out of 5 stars  See all reviews (1 customer review)
• Amazon Best Sellers Rank: #958,897 in Books (See Top 100 in Books)

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Customer Reviews

Most Helpful Customer Reviews

4 of 4 people found the following review helpful:

5.0 out of 5 stars A wealth of ideas and concepts!, June 4, 2000

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Midwest Book Review (Oregon, WI USA) - See all my reviews

This review is from: Best of Annual Report Design (Hardcover)

The Best Of Annual Report Design showcase the sixty-five best annual reports created by top designers throughout the corporate world, product manufacturers, service companies, and nonprofits. From Microsoft and Nintendo to Starbucks and Sprint, Cheryl Cullen presents the annual report as a visually creative vehicle to promote a company's personality, strategy, objectives, and image. Innovative concepts, design, and creative approaches to photography, illustration, and printing techniques are superbly reproduced and present a wealth of ideas and concepts that can inspire the construction and presentation of your own annual reports.